360 home tour business: The Whole Enchilada Please! - 12/18/10 04:39 AM
Are you offering your customers the whole enchilada?
The term “whole enchilada” dates back to about 1960.  Like, “the whole nine yards,’ the terms mean that everything is in there. Why “enchilada”? Because there’s a BIG deal in it! A total menu, you can order the complete meal or ala Carte. Starting with an appetizer and later, an entrée! “Productizing” a service business.  One of the best ways to innovate your virtual tour service business is to “productize” your offering. Make the intangible tangible. Consumers are very accustomed to buying from a range of predefined offerings - think McDonalds combo … (0 comments)