marketing: What have we taught our clients? - 08/09/07 11:31 AM
Here’s one of the dirty little secrets of Real Estate 2.0. In many ways, we’ve done a terrible job of taking clients along for the ride. Buyers have adapted to the changes as technology has simplified their end of the bargain. They can search for homes whenever they choose just by … (4 comments)
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marketing: A Practical View of Real Estate Licensing - 06/05/07 02:23 PM
Much has been said about the realities of real estate licensing - the relatively low hurdles involved and the relative paucity of knowledge that one possesses when they’ve completed real estate school and/or passed the state exam. (Note: paucity is only a $2.50 word. And never fear. Pictures are coming.)
Once … (7 comments)
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marketing: Redfin: Hubris Reaching New Heights - 05/29/07 06:24 PM
Redfin's hubris reached a new level yesterday, claiming one of Century 21's new ads targeted the Seattle-based internet real estate company directly.
Oddly enough, I don't hear the word "Redfin" at any point in the ad. I suppose it could happen if you played the ad backward, but I highly doubt that … (6 comments)
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marketing: Truth About the Phoenix Real Estate Market - 05/29/07 04:21 PM
I’d love to say that I’m perfect. And while my wife will be the first to disabuse me of that notion, I’m also self-aware enough to understand minor errors do occur from time to time: 1) In an effort to make sure something is in the MLS when a listing goes … (0 comments)
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marketing: Redfin - The Cure for Lazy Agents? - 05/21/07 03:48 PM
I was checking some backlinks and ran across this comment on Redfin’s blog post about last week’s “60 Minutes” piece … “I sincerely hope Redfin makes it to AZ. I’d love to see the starch taken out of the lazy Realtors who just list and dump it into MLS. Go gettem … (0 comments)
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marketing: Century 21 Leadrouter Goes Live - 05/10/07 01:30 PM
Last month I wrote about Century 21 Leadrouter and how it serves to answer some questions regarding brokerages’ motivation for sending listings through larger listing aggregators such as Trulia and Google Base. Over the last few weeks, however, the tangible benefit to the consumer became more and more apparent.
David Knox, … (5 comments)
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marketing: Surviving a Real Estate Agent Tour - 05/09/07 05:32 PM
Just sit right back and you’ll hear a tale, a tale of a fateful trip. That started up in Glendale, with not a drink to sip.
Yes, that rhyme was terrible. But blame it on the general malaise caused by surviving a three-hour home tour this morning.
Home tours, to my … (7 comments)
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marketing: My First Zillow Lead - 04/30/07 03:05 PM
One of the immutable truths about real estate is there are no immutable truths about real estate. There are many people who will spend great amounts of time and money telling you how marketing ought be done, but at the end of the day, few methods of marketing are any better … (6 comments)
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marketing: Being Ready When Buyers Are ... - 04/30/07 02:51 PM
Selling a home is a remarkably inconvenient process. Using the services of a real estate professional can relieve some of the stresses and inconveniences, but the bulk of the onus still falls on the home seller. The first rule of selling your home is this: your home must be available for … (0 comments)
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marketing: Incubating Web Leads - 04/11/07 08:16 PM
There are several theories in existence discussing the difference between Internet buyer leads and traditional buyer leads. In some ways, I believe the differences are overblown ... most buyers will appreciate service, no matter what format it comes in. And high tech will almost always have far less value without high … (5 comments)
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marketing: Zillow's Next Steps - Concluding Thoughts - 04/05/07 02:11 AM
Before we return you to your regular programming I have a few final (hopefully) thoughts about Zillow version 5. There will be continued hand-wringing about the ability of anyone to report a home is for sale. I’ll fully admit Odysseus is sporting a larger pair than our neutered Tobey in that … (1 comments)
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marketing: A Realtor's True Value - 12/13/06 04:43 PM
Real estate is a service industry. In fact, you hear the word service bandied about almost constantly - we provide better service, just wait until you see our service, top-notch service, world-class service, limited service, room service ... well, the wife may question me on the latter so we'll move on.In … (11 comments)
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marketing: It's a BYOS Party! Bring Your Own Shovel! - 10/27/06 05:56 PM
I thought of that title hours ago and have been out on appointments since. Now that I read it again, it really can be taken one of two ways (at least) but the way I'm leaning, in the spirit of Halloween, is grave digging.
With marketing again my topic (as I have … (1 comments)
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marketing: Discuss Your Commission? If You Don't, the Competition Will! - 10/13/06 07:27 PM
Time blurs quickly here in the Active Rain forest so my timeline may be inaccurate. But a couple of weeks ago there was a debate over discussing commissions, within Active Rain and without, with other real estate agents and with the public as large.
There was one central argument against discussing your … (0 comments)
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marketing: MLS Redux - 10/13/06 05:54 PM
Gerhard Ade wrote an excellent article today about using the phrase "Search the MLS" and other similar phrases on agent websites. While written for agents, it leads back to a topic for the public I'd half-written and stopped in the last week or so ... the truth about the MLS.
My observation … (0 comments)
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marketing: Fear and Self-Loathing in Real Estate - 09/29/06 06:38 PM
Okay, I'm warning you now that I'm going to vent. I'll even sacrifice the 200 points for the blog entry - I don't want this minor rant to be viewed as a blatant effort to get into third place in Maricopa County (I'll get there with an entry tomorrow anyway.)
I just … (0 comments)
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marketing: Has the Internet rendered farming moot? - 09/11/06 03:06 PM
It's funny how when I'm commenting on someone's blog, a tangent will cross my mind deserving of a separate post unto itself. This is one of those instances, a thesis borne of two separate events - one, a blog post about mailing postcards and two, the sale of a home in … (1 comments)
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marketing: A quick sale? In Phoenix? Yes, Virginia, there is a beagle claus - 09/06/06 05:36 PM
Today's entry necessarily will be brief as I have a 7-year-old waiting in the other room for her daily 15 minutes of reading with daddy. (I won't mention that while she loves to read, the 15 minutes or so of forced reading per her teachers' instruction is met with the same … (0 comments)
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marketing: Dualing blogs - 09/05/06 02:33 PM
I suppose I also could have said "dueling" though I don't see my two blogs as being in a duel to the death. Of course, developing unique content for each blog may be a challenge and it seems remarkably pointless either to duplicate the content or point from one blog to … (2 comments)
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