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Client Service: One size fits all approach by Endre Barath, Jr.
 
I have been reading the various ‘Names’ associated with certain groups born in a certain time periods over the years. Various marketing gurus teach you how to target certain groups to get their attention. Contrary to this type of advice I subscribe to the “Theory” of Client Service that ’one size fits all’!
This statement and style of conducting business might seem controversial, never the less, it has worked for me for the past 23+ years in two different Real Estate Markets: in Boston, MA as well as in the Greater Los Angeles Real Estate Market.
I do not target the Swing Generation: those who were born before 1945. Keeping in mind they are the biggest believers of the concept, that owning a home is a smart financial investment. I do not target Baby Boomers: those who were between 1945-1964. Even though I understand that they are high up there in their attitude that Homeownership is a source of pride. I do not target Generation X: those who were born between 1965 -1976. Although I understand they are not too far below in their belief systems from Baby Boomers when it comes to Home Ownership. I also do not target Millennials: born between ... more

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