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Old Business Is Followup Business | New Business Is Our Focus !!

New business is what we focus on every day. We’re always thinking about where our next dollar will come from. We dig for new listings.  When we secure one, we attempt to secure another by marketing the new one. 
 
Homeowners who know they will be listing their homes in the near future are watching us closely.  The “just listed” postcard is the trigger for them to keep a close eye on where we market and how we market.
 
Potential sellers are searching online and offline.  The local newspaper; other postcards; Google searches for a variety of keyword phrases and more. 
 
Once the purchase and sales agreement is signed and the financing process begins, the agent pays attention but doesn’t focus on that transaction. The ball is in someone else’s court and follow-up needs to be done but not every day!! 
 
The intensity of thought should be directed to finding your next listing. Use that transaction previously created to market for your next one.  Postcards announcing a pending sale will accomplish that, especially with the statement of “Find out if this sale price changes yours!”
 
Shake the new fruit from the tree. The ripe ones have already been picked and are on their way to closing.
 
Just another ... more

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