ARCHIVED BLOG POSTS
2012
8
Comments
Your online and offline corporate image should be consistent your site should be easy to read your site should be easy to navigate try to use as many content-rich pages as possible. your web pages should have a consistent layout make the listings pages printable in flier format have ...
02/27/2012
3
Comments
The internet is similar to a continent sized forest, and things like search engines and social networks are like park rangers or guides. If these people can’t find your website, then your website is like a huge sign board in the middle of these woods. No one will know it’s there. Search engines...
02/26/2012
The information you send your prospect database needs to be laser focused on their particular interests and needs. If you send run-of-the-mill real estate information, you’ll be doing little or nothing to build relationships with these people. But if you send timely, relevant information, you’ll ...
02/24/2012
Use Enticement When you write sales or marketing material, entice prospects to keep reading to the end by breaking off your writing abruptly. For instance, on your website’s home page, for any articles linked there have a brief introduction to the article on the home page, or put the article’s...
02/23/2012
Over the years, many salespeople have told me that they were just no good at closing the listing. I often went along with these salespeople on a listing presentation to determine what they were doing wrong. The single most common reason salespeople were not getting the listing signed was that the...
02/13/2012
Brand yourself as the real estate expert Branding is an essential part of your marketing mix. It helps maintain a consistent image for your business. Social media makes this possible for your business at little or no cost. The real cost here is your time you invest in improving the branding strat...
02/08/2012
8
Comments
There are a multitude of online classified ad sites, but only a few are really worth posting your listings to regularly. Craig’s List is one of them. It’s the leading classifieds service in any medium. This site has become so popular for buying or selling products/services on a local basis tha...
02/06/2012
Since the real estate profession has been around for so long and so much has been written on best practices for real estate sales people, you really just have to look at the specific things other real estate professionals are doing, confirm how effective those tactics are, and simply start doing ...
02/02/2012