john alexandrov: Video Introduction to Certified Social Media Agent - 10/07/11 07:38 AM
Watch these two short videos to learn more about the Certified Social Media Agent™ designation!



Jarred Alexandrov
Social Media Architect @ REIC

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john alexandrov: Become a Certified Social Media Agent! - 10/06/11 03:38 AM
Only 60 agents will have the first chance to become a Certified Social Media Agent™. Will you be one of them?





Become one of the first Certified Social Media Agents™ today!
  … (3 comments)

john alexandrov: REIC is Moving! - 08/19/11 03:36 AM
  Jarred Alexandrov Real Estate Inner Circle Subscribe to Facebook Fan Pages for Real Estate » Blog … (2 comments)

john alexandrov: What Will Internet Marketers Come Up With Next? - 01/10/11 07:33 AM
Over the weekend I received a very professional, catchy sales pitch for a Real Estate Facebook Marketing system that will create my business fan page, get me unlimited leads, and update automatically...plus 10 free bonus gifts for only $47!
I'll be the first to admit that these guys are very good marketers. They make boat-loads of money with their techniques. But seriously...$47! How good could it be?
Most agents have been around long enough to know you get what you pay for. Though this system is sure to work for some agents, most would be wise to avoid these well crafted, … (3 comments)

john alexandrov: The 2 Most Important Sites for Lead Gen in 2011 Will Be... - 12/30/10 06:37 AM

 
Most experts seem to agree that the two most important websites used for online lead generation in 2011 will be Google and Facebook.
Sure, something else will come along and be the shiny new toy, until they are replaced you should probably use them to your full benefit.
Many real estate agents tell me they are confused about how to use these two platforms to enhance their business.
There are 2 simple things you can do immediately to improve your results on both:
1. Write a Blog or create video - When you blog consistently, research shows that you … (7 comments)

john alexandrov: An Inside Look at REIC - 12/20/10 04:59 AM
When the new year comes we all take some time to reflect and plan. I wonder if you've had to make adjustments this past year? I guarantee you it's going to happen again!
What you'll read below is probably going to change at some point, but right now it's valuable information that can help you become a better agent in 2011. When our company grows and changes, our clients typically grow and change with us.
There are 3 things happening with REIC that are important for you to realize:
1. We are much more than a coaching company - Many people … (1 comments)

john alexandrov: 3 Smart Ways The Best Agents Are Now Using Facebook - 12/15/10 05:39 AM
Agents always ask me how they can use their Facebook Business Page to get more listings (without wasting hours a day). Until recently, nobody knew the answer.
Here are the 3 sure-fire ways to get more business using Facebook pages for real estate:
1. Feature your preferred vendors (example): You probably already realize that when you showcase and promote your preferred vendors/partners they are more likely to give your more referrals.
2. Separate yourself at the listing appointment: After you get your page set up, tell all of your potential new buyers and sellers that you hired a professional real estate … (8 comments)

john alexandrov: What's Online Reputation Management for REALTORS? - 11/01/10 09:47 AM
You google yourself. You find something you don't like. It will be a scary feeling, especially if you're a REALTOR who values your reputation (most do).
There's no easy solution to that feeling, and it will only become more difficult to manage your online reputation in a social media world.
Top agents around the country are starting to engage in an important process called "Online Reputation Management."
ORM is the process of following online references to your personal and business brand, while having a plan in place to deal with any negative feedback.
You can think of it as a … (2 comments)

john alexandrov: Just Imagine 3 Days of Real Estate Paradise! - 10/11/10 09:30 AM
Real Estate Inner Circle is the only coaching company in the industry that is giving you the most fun, informative, and entertaining event of the year...for free (a nearly $4,000 value)!!!!
When you register for this amazing seminar you'll be ahead of 99% of your competition, who may be going over the same material they discovered last year...which was created in 1985. (Haven't you realized that success in real estate is about more than canned scripts?)
No other seminar, camp, meeting, training, or class will be better than this in 2011 so register today! (Did I mention you could win a … (0 comments)

john alexandrov: Social Media Makes You "Real" - 09/15/10 07:36 AM
Have you discovered one of the hidden benefits of being on social media?
Being on social media makes you real to your prospects.
When a prospect reads what you write, sees your pictures and videos, and gets a sense of who you are, that's very powerful.
If you're not on social media sites, it actually seems odd to people...it's like you don't exist!
The Benefits of Becoming Real
You probably already realize that people are less likely to do business with you, return a cold-call or letter, etc if they don't feel like they know you and can trust you.
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john alexandrov: Are You On Sales Auto-Pilot? - 09/13/10 09:04 AM
I wonder if you are conscious when you are selling, or if you are on auto-pilot?
Most sales professionals sell on auto-pilot until they discover that their prospects only buy their model of reality...not yours!
When you realize that what you say, how you say it, and how you feel when you say it must match your prospect's way of thinking, your closing ratio (and income) will go from down here to UP here.
Here's an interesting demonstration for you...Jim is going to describe 3 homes. Which would you choose? Think about how you describe homes to your prospects.
Are … (1 comments)

john alexandrov: The Social Media Business Card Revealed - 08/23/10 08:45 AM
If you're like most agents interested in social media, you've asked yourself, "what's next?"
In my opinion, the next step is already happening. Your social media presence is becoming your business card.
Just click the image below to experience what's next...


Eventually your business contacts and clients are no longer going to ask for your business card. As you'll discover, they want what's new, modern, and easy for them to use....your Social Media Press Kit.
Dedicated to your Success,
John Alexandrov
CEO, Real Estate Inner Circle
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john alexandrov: How To Keep Control of Your Client - 07/07/10 03:02 AM
The number one thing you can do to keep control of your clients is to TAKE control from the beginning. How?
The first time you talk with them, you have to tell them what to expect. The easiest way to do this is by using power words and phrases that clients pick up on unconsciously.
Here are a few phrases you can use in your first conversation with a client.1. Once I show you our marketing techniques, you'll never want to list your home with anyone else.
2. After you see the homes I'm going to show you, you'll be trilled … (0 comments)

john alexandrov: The Beauty of Unsolicited Feedback - 04/07/10 05:20 AM

I was really moved this week by some unsolicited feedback I received from a REALTOR in the Las Vegas area. As everyone knows, Las Vegas is one of the markets that has been hit hardest over the last couple of years. A lot of real estate professionals in that market feel frustrated and some probably feel hopeless.
Most of you have probably also received some sort of unsolicited feedback in your careers. Maybe you went above and beyond for a buyer or a seller and they really appreciated it.
The best unsolicited feedback, however, is when you get great feedback … (0 comments)

john alexandrov: Do You Have a Life-time Membership? - 03/23/10 04:58 AM
Some things are rare in today's world.
How often do you hear about companies offering a life-time membership to their services? Not too often right? And if they do, its probably for an outrageous membership fee, or pesky annual fees.
Most companies don't offer life-time memberships because they want to keep selling you stuff. Sign up for this. Thank you. Now sign up for that. You better sign up for this one now. And on and on.
In a world like this, it would be refreshing to just pay one time and have life-time access to the company's services.
Most … (2 comments)

john alexandrov: Can Public Speaking Kill You? - 03/18/10 05:42 AM
I was really struck by the time I was able to spend with Dave Jenks last week doing the Fearless Living Tour together.
One of Dave's strengths as a speaker is his ability to get the audience to imagine themselves in a situation, and then have them realize how ridiculous the thoughts associated with that situation can be.
One case where this was most evident was when Dave was describing where fear comes from. As Dave makes clear in the short video below, its not just our thoughts. There is "hard-wiring" in our brain associated with our fears.
But sometimes … (1 comments)

john alexandrov: The Effect of Disconnecting... - 03/15/10 05:48 AM


You've been looking forward to graduation since you first started your program and it's finally here!
Your graduation ceremony says, "You're at the top of the pack. You've jumped through the hoops and are BOLD and powerful!" There's a lot of excitement and ceremony.

Yet, when you go back to your office… the crowd is gone… no-one is cheering you on.

You're disconnected.

This discrepancy can get you down. The distractions start to creep back in. Old habits return.

Perhaps you even wonder… "What did I really learn?"

Part of … (3 comments)

john alexandrov: Can You Avoid Lead Gen Over the Phone? - 03/08/10 04:48 AM
YES!
If you're super excited by that answer then I have bad news.
Of course you CAN avoid lead generation on the phone, but you simply won't be a successful as you want to be.
Now, I understand how important having a web presence is. Quite frankly, its indispensable and my company is designing some systems to help agents manage and improve their on-line presence. But at the end of the day, its main function is to support your face-to-face and over-the-phone lead generation and prospecting.
For some reason, people look at the internet as magic bullet. The telephone was … (5 comments)

john alexandrov: Do You Know What Your Customer Wants? - 03/05/10 03:24 AM
There are times when you have to give a customer what they need. There are times when you have to give a customer what they want. Either way, you have to understand what they need AND what they want.
As real estate professionals we often know what our customer needs. For some reason it's harder to find out what they want right?
Maybe it's because we don't ask them enough.
We often go into a meeting with a prospect and can't wait to tell them how great we are. We love telling them our references, past successes, and how great our … (3 comments)

john alexandrov: Are You Really an Independent Contractor? - 03/03/10 04:42 AM
When you lay down to rest every night, do you dream of being an independent contractor? Or would you rather be the CEO of your own business?
That's a choice you have to make.
I'm going to do a series of upcoming posts that all hinge on you making the choice to think and act like a CEO, even if you are legally an independent contractor.
Why is it so important to make this distinction?
CEO's are 100% committed. They are always analyzing their business. They know their numbers. They spend their time only on incoming producing activities. They don't go … (3 comments)