real estate: What are you really "negotiating" and why? - 06/28/11 04:29 AM
What are you really "negotiating" and why?
" teach me about negotiations!" Why?"Well, because my prospects always want to negotiate the deal."No, they want to negotiate your price."Well, yes." REALITY: People that want to negotiate your price are in reality negotiating your profit. Any time the word "negotiate" appears in a sales situation, it means both your price AND your profit are going down. RETHINK NEGOTIATION: Where's "value negotiation?" Where's "customer profitability negotiation?" Where's "customer productivity negotiation?" Where's "customer improved morale negotiation?" Uh, they're nowhere. That's because negotiations in sales have "lower price and loss of profit to the seller" at … (0 comments)

real estate: Always give your customers more than what they expect - Service Tips - 06/28/11 03:30 AM
Service Tips
 
•·         To give real service in our industry you must add something which cannot be bought or measured with money, and that is sincerity and integrity.
•·         Always give your customers more than what they expect.
•·         If you love your customers to death, you can't go wrong!
•·         If you don't care, your customer never will.
•·         Although your customers won't love you if you give bad service YOUR COMPETITORS WILL!
•·         Your customers don't expect you to be perfect.  They do expect you to fix things on their files when they go wrong!
•·         If you are not serving your customers, you need … (1 comments)

real estate: Never project your buying prejudices into the sales process - 06/24/11 06:42 AM
Never project your buying prejudices into the sales process.
The objection that you will tend to have the most difficulty answering successfully is that objection that is the most consistent with your own value system.
If you are a price buyer and your prospect objects to price you will tend to accept their objection. If you are the type of buyer who tends to think decisions over before making a purchase and your prospect says to you, "We need to think this over." Again, you will tend to go along with their objection as rational or making perfect sense (because that … (1 comments)

real estate: What makes you so good? Do more of it! - 06/16/11 08:15 AM
What makes you so good?  Do more of it!
Few of us will live long enough to fix our weaknesses. Relax; life is too short to focus on our shortcomings.  What has God given you that works?  The more you know about what you do best, the better you will be able to do it.
Do a little research with your friends who are also your customers.  Ask them in a positive moment why they buy from you.  Some answers will surprise you, but you will find that several people will tell you the same things. Those are the things that … (3 comments)

real estate: What do you do and what do you have that your competition doesn't? - 06/15/11 10:07 AM
What do you do and what do you have that your competition doesn't?
We all have little things that we do that no one else does for customers.  Be sure you know what they are.  It might be a special thank you.  It might be flowers for a great quarter.  It may be a consultative sales approach that offers real value to your clients business. It may be the way we greet our customers and our customers' customer when they walk into our office.  Whatever it is, it is part of why people buy from you and not someone else.
What … (2 comments)

real estate: What is the objective for the next call? Be one step ahead! - 06/15/11 05:13 AM
What is the objective for the next call?  Be one step ahead!
The sales cycle often takes several calls or a number of steps.  Don't be afraid to skip to the close whenever it seems like a good idea to do so, but when you do get agreement on phase one, be sure you plan what your next move should be.  Write it down so that you don't have to try to remember exactly where things were left hanging. (Folks this is value proposition #1 on call reports and call logs)  Who said yes?  Whom else do you need agreement from?  … (0 comments)

real estate: Even superstars hit for average. Keep on swinging!! - 06/13/11 02:27 AM
Even superstars hit for average. Keep on swinging
 
We are told not to take rejection personally.  No one has ever explained how not to take it personally.  A sports analogy is often used which says that a Hall of Fame baseball player strikes out seven out of ten times at bat.  You might wonder how they would handle going zero for fifty or a hundred, which is the norm in many selling fields.  Regardless of the numbers, there are tricks of the trade to help deal with the built-in adversity of the world of selling.  First, you can't take things … (2 comments)

real estate: Know thy enemies as thee know thyself - 06/09/11 03:58 AM
 Know thy enemies as thee know thyself
How do you go above and beyond to really know your competitors and develop strategies for winning more business?
 
Your customers are a great resource.  It is extremely likely that many of your customers know more about your competition than you do.  That is because they have likely conducted business with our competitors in the past.  They may be intentionally doing a split of business for fear of putting all of their eggs in one basket.  You can learn from their experience by scheduling a routine meeting with them.  In the course of … (2 comments)

real estate: Keep your car ready for inspection - Clear Lake Texas Sales Tips - 06/09/11 02:28 AM
Keep your car ready for inspection.
Or as the artillery unit of the U.S. Army says: "If it don't shine, it won't shoot." 
** For a couple of you, you will likely fondly remember the "spot car inspections" way back when! :0)
Each new finance trainee at United Parcel Services must look at the cost of washing their trucks each day and say that considerable savings could be gained by washing the fleet every other day.  They miss the point that being bright and shiny every day is part of the esprit de corps of an effective business enterprise. Everyone … (3 comments)

real estate: A Sale Is Not A Sale Until It Is Opened, Closed and Paid For! - 06/09/11 02:19 AM
 
A Sale Is Not A Sale Until It Is Opened, Closed and Paid For!
Have you ever walked away from a meeting or presentation with a great feeling and a commitment to do future business (my next deal is yours!), but you felt that something was not quite right?  Maybe the presentation went too smoothly, or closing the deal was just a tad too easy?  You shoot an email off to your broker or sales manager "we've got Jane Smith as a client!".  Three weeks later you hear back from the broker "how did it go with Jane Smith?"  And you realize … (0 comments)

real estate: DO YOU HAVE A YOUTUBE VIDEO?? - 06/06/11 10:43 AM
 
DO YOU HAVE A YOUTUBE VIDEO?? 
Did you know that 13 hours of videos are uploaded on YouTube.com every minute and 100 million videos are viewed daily.
If you don't have any exposure on YouTube please take a look at my 35 second video that you can create in 5 minutes. 

(0 comments)

real estate: Don't take the givens for granted. - 06/06/11 10:25 AM
Don't take the givens for granted.
 
Not to be paranoid, but things change, and if you are not in favor of big surprises, it is best to test all major waters on a regular basis.  There might be some good surprises waiting to be discovered.  If you don't get to them in a timely fashion, perhaps somebody else will.  If it's good news-wonderful.  If it's bad news, the sooner you know, the better, and better you know first before everyone else knows the sky is falling.
 
It may be as simple as confirming appointments or checking by phone to … (1 comments)

real estate: Impatience is a virtue- Push a little harder - 06/06/11 01:57 AM
Impatience is a virtue.  Push a little harder.
No one likes to be pushed, so we all try to be gentle with our prospects and customers. Unfortunately, that's really not good for them-or for us.  We are paid to help them move forward (with our product or service).  We have to move the question.  We have to do it politely, but persistently. We must do it with a smile, but we must keep the sales process moving.  "Give me a call when you are ready," or "Let me just leave some information for you," are not acceptable sales sentences.  We are … (5 comments)

real estate: 3 Ways To Keep Someone's Attention - 05/31/11 05:05 AM
 
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real estate: A new perspective on winning... and losing - 04/26/11 10:58 AM
A new perspective on winning... and losing.
Simon has autism. Simon loves to win. Actually Simon needs to win, and thrives on coming in first. Simon also HATES to lose, and some of his autistic symptoms manifest themselves when he can't claim, "I WON!" or even, "I DID IT!"
You know how kids are. They'll yell, "Race you to the tree!" when they're already half way there, and in full stride. When they reach the tree they triumphantly scream, "I WIN! I WIN!" without regard for how they won. Simon is the epitome of that scenario.
Simon is eight years old. … (0 comments)

real estate: Want some more? All you have to do is up-sell! - 04/20/11 09:21 AM
Want some more? All you have to do is up-sell!
Walking through Seattle's Pike Place Market (where the inspiration for the book FISH! came from, and also the location of the original Starbucks), I couldn't resist the Queen Anne cherries. Huge and just picked.
"Give me a half a pound," I said with positive anticipation of eating them as I walked around. The young woman running the fruit stand obliged, and weighed them.
Then she showed me the inside of the paper sack, 25% full of cherries. "Are you sure that's enough?"
Startled at her question, I smiled and said, "Make … (2 comments)

real estate: BUSINESS TIP OF THE WEEK... - 04/19/11 07:51 AM
BUSINESS TIP OF THE WEEK...
Two of the most powerful words in business are "thank you." Let your customers and employees know how much you appreciate them. Say "thank you" often. Even better, write them a note--not an email, text or Tweet, but an old-fashioned, hand-written, personal note!

(2 comments)

real estate: So What, Why Should I Care? - 04/15/11 09:42 AM
Skills to Improve On
 When you are giving a presentation, calling on the telephone or one-on-one in your prospect's office, picture your prospect as having the words SO WHAT stamped on his forehead. Imagine
that for everything you say, the prospect is asking "so what, why should I care?". Remember, prospects only care about how what you are selling can eliminate a problem that they have or help make their business or life better. The answer to this question is always what your service/product does for them (benefits), not what your product is (features).

(2 comments)

real estate: Helping prospects choose your company through risk aversion - 04/15/11 02:24 AM
Helping prospects choose your company through risk aversion

A recent study of 3000 business to business buyers showed that 99% of their decision was based on "covering there butt".
In other words, business to business buying has become about minimizing personal and organizational risks.  Today's economic climate has magnified this new risk-avoiding buying behavior.  So then, what can we do to highlight the minimized risk that can be enjoyed by choosing your company?  There are 2 key methods I would propose:
Please use the materials provided by our corporate offices that highlight our financial strength and continued financial performance.  We … (0 comments)

real estate: Sales Skills to Improve On - 04/15/11 02:19 AM
8 Sales Skills to Improve On  
Sales Skill #7: Have More Fun
  
Sales is fun when you are in control and closing deals. Selling is miserable when you are under pressure to close business.
 
Take the pressure off yourself to close and instead focus on qualifying and motivating your prospects.
 
KEY TIP: Shift the responsibility back to the prospect to solve his own problems, and the pressure to make the sale will be gone. Focus on selling at your best only to qualified prospects and you'll close more and have fun doing it.
# 8: Bonus Sales Tip
(1 comments)

 
Kevin Heinrich (Heinrich Group)

Kevin Heinrich

Clear Lake City, TX

More about me…

Heinrich Group

Address: 5827 Beaver Falls Dr., Houston, Tx, 77346

Mobile: (281) 723-1982

Real Estate News with a Value added punch Clear Lake Texas Real Estate

I think this is a good rule to live by! "We are not put on this earth for ourselves, but are placed here for each other. If you are always there for others, then in time of need, someone will be there for you." ~ Jeff Warner

One last thought for the day:

"Winners Make it Happen, Others Let it Happen!"

kheinrich@firstam.com www.fatcohouston.com



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