marketing: Introducing Lennar’s “Like It Up” Sweepstakes, With A Chance To Win Up To $10,000 - 05/01/12 03:42 AM
If you like Lennar, and if you like to win, Lennar has a Sweepstakes for you! Lennar’s “Like It Up” Sweepstakes is now open for entries, and one lucky winner could win up to $10,000. To enter, be sure to “Like” our Lennar page on Facebook, and tell your friends and family to “Like” Lennar too. Because the more “Likes” Lennar adds, the more you’ll LIKE the prize. The final Sweepstakes prize amount will be determined based on the number of additional “Likes” received on the Lennar Facebook page during the Sweepstakes period, which lasts throughout the month of May. If … (0 comments)

marketing: Lennar Reignites “Everything’s Included” Marketing Platform Across The Nation, With New Brand Identity Highlighting Its Commitment To Green Homebuilding - 01/18/11 02:14 AM

Lennar, one of the nation’s leading homebuilders since 1954, has announced that it is reigniting its Everything’s Included marketing platform across the nation. Lennar’s goal with Everything’s Included is to ensure that Lennar homes always offer the very best value in every market in which they build, by targeting the options and upgrades that are most desirable to its customers, and including them as standard in the price of the home.
Originally created by Lennar in the early 1990s, the Everything’s Included home buying concept helped to uniquely position Lennar in the homebuilding industry, compared to other builders who typically … (1 comments)