home pricing: The Home Seller's Kiss of Death - Overpricing PT I
- 10/03/15 08:52 AM
You lived in your Toluca Lake, Hollywood Hills or east San Fernando Valley home forever. You've been a proactive homeowner and kept up with repairs and upgrades. You love your home and neighborhood to this day but life has changed and you've ultimately decided to sell.
Since your home has the "best location in the subdivision" and the biggest lot (by a few sqft) and extra storage, surely your home will garner more for its sale than the Smith's home down the street did 6 months ago. Beside online portals like Zoolia "estimate" your home's value at $200K over actual local comparable … (3 comments)
Dear Property Seller, I am so pleased to finally meet you in person. As you could probably tell by our email correspondence, I am honest, straight-forward and strive to provide an exceptional client experience to Toluca Lake, Hollywood Hills and San Fernando Valley home sellers and home buyers. You asked for my help after your listing languished on the market for the better part of a year. So when I asked why you believed your property hasn't sold and you gave me every excuse in the book EXCEPT … (3 comments)
I just read Broker Bryant Tutas' great AR post about his seller interview strategy and it got me thinking about how many agents may not be up front about pricing when it comes time for the initial new seller listing presentation. When a home sits on the market and doesn't sell for an extended period of time, the number one potential problem is price. Regardless if the property is a turnkey mansion or a fixer-upper in need of a full overhaul, home buyers must feel that a higher-than-comparables listing price brings some sort of added value otherwise … (3 comments)
When it comes to selling your home, there are many questions to ask. One of the most important questions has to do with whether or not you can accept the current state of the market and price your home properly. Human nature being what it is, many home sellers make the common mistake of over-valuing their property. Sure, there may have been a lot of living in the home, perhaps hands-on personalization and many wonderful memories, but this does not increase the market value in … (4 comments)
You lived in your Toluca Lake, Hollywood Hills or east San Fernando Valley home forever. You've been a proactive homeowner and kept up with repairs and upgrades. You love your home and neighborhood to this day but life has changed and you've ultimately decided to sell. 
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