Strategy: Choosing Real Estate Blogging Topics - 01/31/08 05:19 PM
In response to my posts on the objectives of real estate blogging and getting organized to blog consistently, a couple of readers have asked for advice on choosing real estate blogging topics.
The first step for any author or publisher (bloggers are both) is to identify the intended audience.
Who are you trying to entertain, … (11 comments)
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Strategy: Getting Organized To Blog Consistently - 01/30/08 02:45 PM
Yesterday, I discussed the objectives of real estate blogging. One of the keys to achieving those objectives is consistently blogging at whatever frequency fits your business model. Remember that how often you post determines how often your readers will visit your blog.Start by creating a blogging game plan.
Create a list of 3-5 topics … (9 comments)
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Software: WINForms® Guide - 01/30/08 02:01 PM
Welcome to my WINForms® Guide!
WINForms® is California Association of REALTORS® contracts on computer. WINForms® is provided as a C.A.R. member benefit, meaning C.A.R. members do not have to pay extra to use WINForms®.
If you are new to WINForms®, click on the WINForms® Everywhere! post to decide which version of WINForms® … (3 comments)
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Strategy: Objectives Of Real Estate Blogging - 01/29/08 06:06 PM
Why should real estate professionals have a blog?
Here are five objectives of real estate blogging:
Reduce publishing costsReal estate professionals traditionally market themselves by mailing out newsletters, flyers, and postcards. That type of marketing is limited by the expense of printing and postage, while blogging is limited only by time and ideas.Increase relevance of … (6 comments)
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Software: Cropping And Fixing Photos In Microsoft Word 2007 - 01/28/08 11:21 PM
You don't need to purchase expensive software to crop and adjust digital pictures for use in hard copy and electronic flyers. Cropping edges and adjusting brightness and contrast is easy in Microsoft Word 2007. Here are the instructions using the new Microsoft Ribbon.
Left click on your picture to select it in … (4 comments)
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Software: Cropping And Fixing Photos In Microsoft Publisher - 01/28/08 12:10 AM
You don't need to purchase expensive software to crop and adjust digital pictures for use in hard copy and electronic flyers. Cropping edges and adjusting brightness and contrast is easy in Microsoft Publisher. Here are the instructions.
Right click on your picture in Microsoft Publisher. Select Format Picture... from the contextual menu.
Click … (5 comments)
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Strategy: Cropping For Curb Appeal - 01/27/08 01:23 PM
Real estate professionals understand the importance of curb appeal. If a home does not look attractive from the street, potential buyers may not even look inside. Now that 80% of buyers are starting their search for a new home on the internet, it's important for a property to display strong curb … (4 comments)
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Software: Solving Blogger.com's Porn Problem - 01/24/08 12:57 PM
A few weeks ago, I received feedback about the Next Blog button at the top of my Blogger.com blog.
One of my visitors had clicked on the Next Blog button to see how different bloggers used the Blogger.com platform to communicate with visitors and was surprised to discover pictures of scantily clad … (15 comments)
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Software: Moving Your Transactions In WINForms® Desktop - 01/23/08 03:34 PM
Do you know where your WINForms® Desktop transactions are stored?
The default folder path is C:\WINDOWS\Application Data\RE FormsNet\Depot\Local\MasterThis path is difficult to remember and unless you backup your entire local drive, you probably aren't backing up your WINForms® Desktop transactions.Have you ever tried changing the default folder path? Like many processes, it is … (3 comments)
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Info: Email Scams And IP Tracing - 01/21/08 06:34 AM
I just received a "4-1-9" scam email that was sent to me through my ActiveRain contact form. If I got one, some of you will probably get one as well.
The "4-1-9" scam is also known as the "Nigerian Scam" because many early variations were sent by people claiming to be from Nigeria. The essence … (9 comments)
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ActiveRain: Groups Drowning In Off-Topic Posts - 01/21/08 06:09 AM
Looking at Localism Beta and Localism Brainstorming, I can't help but wonder if I'm looking at the bleak future of all of ActiveRain.
Localism Beta was founded on 01/13/07 by John Occhi. John's description of the group's purpose is very clear.
This is the place to channel information and opinions about LOCALISM as it evolves … (14 comments)
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Strategy: Using A Blogging Platform To Build A Website - 01/19/08 11:06 PM
Recently I created a model "website" for the Santa Clara County Chapter of the Independent Real Estate Brokers Network using Blogger. I chose Blogger because hosting is free and site management is easy.
Because I was designing this site to be used like a website rather than a blog, I made several modifications. … (5 comments)
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Strategy: Have You Posted A Real Estate Glossary To Your Blog? - 01/19/08 10:25 PM
Earlier today, I posted my tech4REpros Technology Glossary. It's a glossary of technology terms for my target audience, real estate professionals. I added a link to my standard post page so that it would always be easy to find.
Have you posted a real estate glossary to your blog? A real … (14 comments)
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Info: tech4REpros Technology Glossary - 01/19/08 05:12 PM
Welcome to the Technology for Real Estate Professionals technology glossary. This glossary is available through a permalink on the right side of every page. New terms will be added on a regular basis.Thanks!Frank Jewett==========Blog - Web LogAn internet journal publishing model that is easy to design, manage, and update. Blogs are … (3 comments)
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Strategy: Think you're too old to blog? - 01/14/08 04:33 PM
Think you're too old to blog? Think again.One of the world's most famous blog writers is a 96-year-old grandmother from Spain named Maria Amelia. Maria started blogging on December 23, 2006. As she explained at the top of her blog, "Today it's my birthday and my grandson, who is very stingy, … (7 comments)
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Software: Is It Better To Rent Or Buy? - 01/13/08 10:12 PM
Before I get inundated with comments about the value of home ownership, the question in the title is about software, not housing. Software, unlike housing, tends to depreciate and become obsolete, forcing us to purchase upgrades or replacement software. With that in mind, what should you think about when trying to … (7 comments)
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ActiveRain: Can We Teach The Spell-Checker How To Spell Blog? - 01/13/08 03:16 AM
How many of you have ever tried the spell-checker here at ActiveRain?
Have you ever noticed that it doesn't know words like blog, blogs, blogged, blogger, and blogging?
Does it not seem odd that a spell-checker which is meant to be used on a blog can't spell blog?
Does it not seem odd that … (9 comments)
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Info: What is Viral Marketing? - 01/10/08 04:20 PM
Viral marketing is when you create a marketing message so entertaining, interesting, or compelling that others voluntarily spread that marketing message for you. In the old days, before computers, we called this "word of mouth advertising", also known as "referrals", and recognized it as a valuable resource for generating business.Are you … (5 comments)
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ActiveRain: 60 Days In The Rain and Looking At Foggy Numbers - 01/10/08 03:37 AM
I started posting on November 9, 2007, so Wednesday was my two month birthday on ActiveRain. I'm big on tracking and trends, so let's see how my second month compared to my first month.
First Month: 14,428 points, 58 blog posts, 199 comments made, and 298 comments received
Second Month: 14,872 points, 45 blog posts, … (15 comments)
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Industry: SCCAOR Offers Free Tech Support And More To Primary Members - 01/09/08 02:42 AM
This week I've written about a few of the benefits of REALTOR® membership. January is renewal season and when the invoice arrives from the local AOR, it's natural to question whether the value of REALTOR® membership is worth the cost. If you want to recover the cost of your annual membership dues, … (4 comments)
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Industry: Lowe's program for REALTORS® - 01/07/08 12:23 PM
One of the benefits of being a member of the National Association of REALTORS® is Lowe's program for REALTORS®. Lowe's will send personalized direct mail to your clients on your behalf with a 10% discount coupon. Lowe's also offers a 5% discount on gift cards. Lowe's even has a monthly e-newsletter … (9 comments)
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Software: WordPress and GoDaddy - 01/05/08 01:56 AM
A few days ago I discovered that I couldn't install WordPress on my GoDaddy hosted site because I had chosen a Windows server instead of a Linux server. I was able to get tech support at 2AM on a Saturday night and I was switch my hosting from a Windows server to Linux … (3 comments)
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Industry: Goodbye 2007, Hello 2008 - 01/01/08 11:19 PM
As we turn the page on a year many real estate professionals would prefer to forget, let's remember the lessons we learned in 2007 and carry them forward into 2008.Goodbye Retail, Hello BarterSellers who thought they could slap a price on their property and wait for a buyer to meet that … (12 comments)
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Industry: Will Diversity Affiliates Rise To The Occaision In 2008? - 01/01/08 12:56 AM
Santa Clara County is a very diverse community. During the recent boom, numerous diversity affiliate groups sprang up to celebrate various cultures and provide additional support to real estate professionals who served those cultures.
Over the past two years, however, diversity affiliate group membership has stagnated and attendence at affiliate events has fallen … (0 comments)
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