- Current OC housing demand is up 51% compared to this same time last year
- Current OC home inventory is 14,700 homes. This figure is 2,800 less than one year ago
- New residents go through 5 stages of transition:
1) separation
2) transformation
3) early integration
4) later integration
5) maintenance
The best time for local businesses to reach newcomers is during their "hyper-spending" period during stages 2 - 4. Direct Mail advertising has 3 times the ROI of general, more generic advertising
98% of newcomers appreciate gifts or offers from local merchants
80% redeem Gift Certs from local merchants 42% are first-time buyers (recent mortgage approval is a great indicator of clean credit).
81% have 2 or more children.
81% invest in financial services.
97% own credit cards.
Guaranteed Readership: Our 4-color, 10" x 13" package weighs just under 15 oz. Upon arrival, the recipient will read it--curiosity guarantees it!
Guaranteed Shelf-Life: Housed in a sturdy 3 panel, 2 pocket Folder--welcome package contents are easily stored & retrieved for repeat viewing: Gift Certificates, Civic Content & the Home at Last Relocation Directory are the newcomer's personal introduction to your business.
Guaranteed Referrals: Newcomers don't know your business, much less where it's located & they are not familiar with their surroundings. However, based on your Welcome Express introduction, they "find you first." As a "get acquainted" tool, newcomers are far more likely than established residents to share their new lifestyle experiences with neighbors, friends & work associates. Let their enthusiasm work for you!
As a Welcome Express Print Sponsor, you also receive FREE advertising on: www.OrangeCountyResourceGuide.com http://www.welcomeexpress.com/business-opportunities/index.php What a great way to capture the Newcomer Market!
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