So your home listing expired and now your upset and frustrated with your agent. What a terrible person, I can not believe they didn't sell my home. I should be out of this house and moving on with my life. While yes your agent may have dropped the ball and may have over promised and under delivered but there are some factors that you should consider first.
Price: I understand that you want top dollar for your home and as an agent I want top dollar for your home but Realtors do not have any control of the values or perceived value. The market and potential buyers do. Think about it, the agent will get paid more if he sells your home for more but they also know that 3 other homes similar to yours only sold for X amount of dollars and that is most likely where your home will sell. If the buyer knows this and they do, they will only offer so much. If you are over priced they most likely will not even want to see the home because they think you are not a serious seller.
Cleanliness and Clutter: You want Top Dollar for your home right? Then make your home look it's absolute best. If you don't use it, put it away, clean the counters off in the kitchen, store that old lazy-boy, landscape, pressure wash, pull weeds, etc. Your home may have sold if you did these items. If the buyer can not get past the clutter to see the home, you have just lost a potential buyer.
Canceling a Showing: I instruct all my home sellers to never cancel a showing. That showing could be your sale and I guarantee they will never reschedule and will buy the home down the street. I understand they are inconvenient, I personally hated showing my home as well. However, a showing is necessary to sell your home.
What Your Realtor Could've Done Better: Now there are some things your agent could of done better I am certain of that. In fact the biggest issue is not marketing the property correctly. Listing the home in MLS and letting others Realtors sell the home is not enough anymore. Ask your next agent where they list the home, which websites can they find their home, do they do any non-internet marketing like post cards, fliers, newspaper ads etc. There is not one magic trick that will work to sell your home, It is a collective of all ideas that may sell the house. For example I sold house through a link on Trulia.com but then I sold a house from a call in a home book. The more exposure the better.
Ask your next agent for this information. Be sure to ask about how many homes they've sold and where the buyers came from. Be sure to use an agent who markets in your area. In the Brandon-Valrico area of Tampa we have agents that are exclusive to Fishhawk Ranch try to sell homes here. They are not doing the home seller a service because the buyers that find that agent want to live in Fishhawk Ranch not Brandon-Valrico. You may want to hire an agent with RE/MAX or even Coldwell Banker before a small independent or other type of brokerage. The bigger companies spend millions on advertising and send many home buyers to their site looking at homes and they are going to see that companies listings first.
There are so many other factors for why your did not sell but if you are interested in more information please visit my website at www.ChrisJohnsonRealEstate.com
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