Perhaps you saw the most recent edition of Realtor Magazine, that presented the 30 Under 30 winners. All of them, and the many who were nominated and not chosen to be among the top group, share the same vision of how real estate works today. Times may be tough but all are innovatively making a niche for themselves and using the latest technology. As one recipient, Rachel Valentino, said:
"As a young Realtor, I have found my niche working with 20- and 30- buyers who are web-savvy and who contact me on Facebook almost as much as by phone. I have built up my website so that visitors can get a thorough understanding of the vibrant D.C. area. Every client is treated like a VIP client & a friend."
That's why the second tip for dealing with younger buyers is: Stock up on interactive software.
As much as I believe in the phone, these younger buyers prefer the computer. Specifically, they expect websites to be interactive - they want to take a virtual tour of homes and view lots of photos, they want to get a feel for the neighborhood and city via the internet and they expect a lot of useful, pertinent information at a click. They want instant gratification via the internet. And if your site doesn't provide it, they'll go elsewhere in a hurry. So have a form that lets them request wish list items and have a mortgage calculator so they can see how little an upgrade will affect monthly payments. In short, give buyers interactivity at every turn on your website.
Check out the video for 30 under 30 at http://link.brightcove.com/services/player/bcpid23776578001?bctid=23847369001.
Commitment: I will set my mind to learning the rules of this new group of buyers.
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