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Cleaning a Listing To Give it a Competitive Edge?

By
Real Estate Agent with Howard Hanna Cleveland City Office

Yes, I spent several hours at my client's home today cleaning. Oiling the built in china cabinets and window seat and baseboards to make the wood moudling stand out. Cleaning the stove because it's not new and at least now it looks like you would want to use it. Washing all the floors, etc. Got a few comments from co-workers indicating I was nuts (which I am but not because of this!)  And yet I know other co-workers who have done similar kinds of things, though usually for elderly clients. Mine are young strapping really nice people who moved out of state and wound up with a dog hit by a car, living in a hotel with said dog and doggie buddy. But I digress as usual. Why did I REALLY do this? Every week I run down my listings in my head and try to figure out what I can do that is different mareting-wise. What will give me the competitive edge? I checked MLS and 27 homes are for sale in the area of this home; four have gone under contract in the past two weeks; I explored. Two had new furnaces and newer appliances; we do not; two were rehabbed in a more modern way; ours has that old, classic, Cleveland bungalow look to it. Great house, but not overly updated. The only thing I could think of to do was clean! So I did.

One time I had a buyer who was using a First Time Home Buyers program, which required a HUD inspection for lead paint. The house we were in contract on was owned by the nicest older woman who was so meticulous with her home you could eat off the basement floor. Absolutely no issues with anything in that house. Except, the porch railings were peeling.  Was there an Agent representing the Seller? Yes. Was he going to paint? No. So my client's dad did a few things and I wound up painting the rest of the porch. The Seller was very kind and brought me tea and cold drinks while I worked. I thought it was worth it.

So what do you think about this? Am I crazy? Do you have stories like this as well?  And do you think this really will help sell my listing? 

Pam Hofmann
Third Tennessee Realty & Associates, LLC - Crossville, TN
Your Crossville, Lake Tansi & Fairfield Glade Specialist
 No you are not crazy! I would do exactly the same thing. You do what needs to be done to "get er done"...(that's partner Paul Speak), of course you can bet it would be me cleaning...not Partner Paul!! hehehe (sorry I couldn't help myself)
Sep 29, 2006 12:52 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Love the gloves!  I needed those pretty thangs today! Thanks for the back up, Pam. Was smiling too cause we are talking about cleaning, and the way your name comes up on comments, 'Glade Specialist' is separated from Fairfield.....so I immediately went in my head to air freshner!
Sep 29, 2006 12:58 PM
Jim Lee, REALTOR, CRS, ABR
RE/MAX Shoreline - Portsmouth, NH
Buying or Selling? Ann & Jim are the local experts

I've done lots of things "above and beyond" the call of duty to get a transaction sold or closed.

I guess the most extreme thing I was involved in was painting a house (small house ;-) ) TWICE to meet a VA appraisal requirment.

The selling agent brought his father's airless spray gun over the first time and sprayed the paint on. VA appraiser said it wasn't good enough so we ended up doing the whole job over again with brushes this time.

It passed, we closed, and got paid.

Sep 29, 2006 01:01 PM
Tori Stamps
Stamps Realty - Franklin, TN
MA JD - Broker/Owner Franklin TN Homes for Sale

I do exactly the same thing when I have to.  With my husband in tow (as well as the seller's brother - seller was out of state), we spent a full day sprucing up the house to get it on the market.  While the "boys" were outside weeding, mulching, mowing, pruning, etc., I was inside scrubbing, cleaning, shining, polishing and staging the inside.  I also hung a few plants on the porch (it had a double decker porch that just needed that little touch) and placed out 2 great big planters full of plants and flowers. 

My co-workers thought (probably still think) I was nuts (the plants and staging materials weren't cheap), but it sold in 12 days while similar homes continue to sit on the market 3 months later. 

Sep 29, 2006 01:24 PM
Pam Hofmann
Third Tennessee Realty & Associates, LLC - Crossville, TN
Your Crossville, Lake Tansi & Fairfield Glade Specialist
That's me the "Glade Specialist"
Sep 29, 2006 01:36 PM
Mrs. Sheri Ann Johnson, GRI
Tropic Shores Realty - Spring Hill, FL

I spent 8 hours cleaning my first listing (which was vacant)! It was immaculate when I was done!

The Sellers were so impressed they gave me 2 Delta tickets to fly anywhere Delta flies (he was a retired 35-year Delta employee)! My husband & I  flew round trip to Italy last year, first class for $341 each!   

Sep 29, 2006 01:44 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Painting it twice Jim? Glad it sold and you got paid! You guys are all making me feel better.  Besides wanting blue cleaning gloves, I read Tori's post and realized the only staging I have done is move around some leftover furniture they have there. I have some paintings I don't have hung; and some plants.  I just might take some things over there. I need to figure out where all the staging blogs are. 

So J, P and T, we are sort of like Ty in extreme makeover without the spikey hair? (have to check out your pics lolol)

Sep 29, 2006 01:44 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Shari, getting ready to market myself at Hopkins Airport immediately.  What a cool gift! 

One other thing I learned from my cleaning experience: Goo Gone (which is made in Northeast Ohio btw) used on metal range oven handles gets them shiny and new looking! 

Sep 29, 2006 01:54 PM
Mrs. Sheri Ann Johnson, GRI
Tropic Shores Realty - Spring Hill, FL

I love Goo Gone! It gets everything clean!

The client who gave me the tickets was older & his wife was in failing health. He received 12 tickets a year to do with as he wanted & could not use them! He has recently moved again, but out of state!  : (  It's going to be hard to fly [coach] overseas now knowing how lovely first-class is.

Sep 30, 2006 12:02 AM
Toby Boyce
C.G. Boyce Real Estate Co. - Delaware, OH
MBA, Delaware Ohio

Thanks for not making me feel bad. I am hoping to get my first listing in the next day or so. However, it is an estate and needs some work. Being handy, that was part of my "pitch" -- cleaning and general touch-up that will make the home show nicer than it will today. My wife and mother thought I was nuts to give away my services like that. But to me it was about the deal -- and creating value in the transaction that my competitors might not be willing to do.

Oct 03, 2006 02:38 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

An awesome pitch I think!  If they are smart they will choose you!

Oct 03, 2006 04:23 PM