If you are new to blogging, one of the best things about blogging is it's SEO benefits. By strategically entering keywords where they sound natural in your blog, your blogs will show up in search results. But if you want to dominate search engines, you need to diversify your SEO portfolio.
Huh?
Let me explain. See, I have multiple blogs, websites, and social media profiles all around the web. I don't spend a whole lot of time on them, but I try to update them once a week. The reason I have multiple content on the web is the diversity. By having multiple avenues of content I create a spider web of keyword rich content all over the place.
This spiderweb of content acts just like a real spiderweb. I have all of my other sites pointing to my main website and IDX site. I make those sites point to my main websites to show Google they are the authority on the subject. The spiderweb has a central hub where I try to point all of my traffic. I want Google to view my website: www.LisaUdy.com as authoritative.
Why would I do this?
It's simple. The more popular you are, the higher you will rank in search engine rankings. So, the more places you pop up on the web, the more popular you become.
Not only will you rank higher, but you will start to show up multiple times for the same keyword. If you can be 7 out of 10 results for a key phrase searched in Google. How much more traffic are you going to catch with search results, then if you were putting all of eggs in one basket? The difference is huge.
ActiveRain is my main blogging platform because of it's high page rank. (a.k.a. more Google juice.) But it's not my only one. I have a wordpress blog, I have a blogger blog, I have a blog on a site called MerchantCircle, and two other blogs on my websites. I also syndicate all of my blogs I write on ActiveRain to two of my websites. The reason I do this is to create fresh content on the website. Google loves fresh content, and the more of it the better.
I also use Twitter, LinkedIN, Trulia, Zillow, and social bookmarking sites, like Delicious, LookUpPage, and others to create more visibility for my business. Each of these sites allows you to link to places on your main website. If you can get people to click on those links, that will increase the traffic to your site. It will also pass Page Rank to your website, increasing your rankings in the search engines.
Let's be a little vain for a minute. I want you to Google yourself, and then Google me. I want you to compare results. Maybe you have been diversifying your SEO portfolio already, or maybe you need some help. If you take a look at my Google search results, and you dig really deep, you will see the different sites I have used to increase my visibility online.
Now let's look at some of the other SEO pro's here on ActiveRain and Google them.
C Tann Starr - If you Google her, you will see she knows what she's doing.
Lenn Harley - Also an SEO pro, she has worked very hard, and you can take a few lessons from her work.
Bill Gassett - Bill owns Metrowest Massachuestts real estate search results, and he knows exactly what he's doing.
(If you want to be as successful as these people are on the internet, you need to put the time in. I know they have spent years refining their internet visibility.)
The reason I want you to Google some of these people is to learn from the best. They are in top search results for many keywords, and if you study their approach, you will have more business if you do what they do. When you compare your results to the pro's, you can see how much work it can be. But it's not hard to do, all you have to do is spend the time.
Take a few hours a week, and dedicate that time to settiing up multiple portfolios across the web. Search out free business listings, and add your business to those sites. You need to treat this time like you would your business. It's the same as sending out a mass mailing. You may spend 4 hours creating, printing, stamping, folding, labeling, and mailing printed material. But when it goes out, after one look, it usually ends up in the garbage. If you spent that same amount of time advertising on the internet, the results will last forever, or at least as long as the internet.
Here are some other blogs I have written that will give you a better understanding of marketing yourself to increase your online visibility.
More Google Juice For Your Blog
Learn To Prospect The Internet
Proof of my SEO Success (Members Only, Must Be A Member Of ActiveRain To View.)
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