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Is it bad form to list your awards and accomplishments?

By Amy Jones Group

Real Estate Agent with South East Valley - www.AmyJonesGroup.com DRE# SA528757000

July 13, 2009 10:56 AM

RE/max platinum club award I just read my name in the Phoenix Business Journal's Top 50 Real Estate Agent's List. (Based on real estate transactions in 2008) I was #37 to be exact and got a little bit of an ego buzz out of it. So I was wondering, is it bad form to brag about that?

I don't really think mentioning awards and accomplishments should be a bad thing. If I was looking for someone to represent me on one of the most important transactions of my life, I think I'd want an award winner.

But I'm still wondering, would it seem uncouth to mention that despite 2008 being one of the worst years for real estate sales in decades, I earned the RE/Max Platinum Award for Sales Excellence in 2008. No small potatoes, actually the second highest level of recognition awarded by the RE/Max International Organization and presented to only 4% of RE/Max Agents worldwide in 2008.

Would I be completely full of myself if I added that I recently received the Multi-Million Dollar Producer Award from the Southeast Valley Regional Association of Realtors? Would it matter that this award was only presented to 66 out of over 9000 Realtor Association Members?

All that would probably be a little too "Welcome to the Amy show", huh? Might as well get up and sing a song about myself.

So, never mind. Forget I mentioned it.

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Jerry Gray

Wilkinson ERA Real Estate - Winston-Salem, NC

Serving the Triad Since 1980

Hi Amy...Great job in a tough market. I would suggest mentioning any volunteer work and giving back to community.

Jerry gray CRB,CRs / Prudential Carolinas Realty / Winston Salem, NC

Jul 14, 2009 06:41 AM

Amy Jones Group

South East Valley - www.AmyJonesGroup.com - Chandler, AZ

4 Time BEST OF OUR VALLEY Winner

Thanks for those confirming words and congrats!

A shout out "Kudos!" also to you, Bill, Russell, Wayne, and Jennifer. Having a great year, especially in a down market really IS something to be proud of. There are a lot of agents who are making some impressive sales figures by listing REO properties. I, like you, Jen, haven't listed a single REO. There are still some regular ol' sales happening if you know how to market and maintain your relationships! Good job!

Jul 14, 2009 06:49 AM

Dan Magstadt

Paramount Residential Mortgage Group, Inc - Lake City, FL

Congrats...wounds like you did real well for yourself last year! Here's to a better 2009!!

Best,
Dan

Jul 14, 2009 06:57 AM

Joseph "Cathan" Potter

Coldwell Banker - Sebastopol, CA

Congratulations. I cannot see why mentioning your awards would be a bad thing. Using them to promote yourself properly might even encourage clients to work with you (as evidence of your skills in marketing).

Jul 14, 2009 07:28 AM

Chad Boyers

The Danberry Co.- Toledo, Perrysburg, Sylvania, & NW OH - Toledo, OH

Definitely fine to share your accomplishments with others and use them (tastefully & appropriately) in marketing. One thing to remember is that our customers don't care how much we know until they know how much we care...

Jul 14, 2009 09:08 AM

Liz Miller

Coldwell Banker Residential Brokerage - Lake Havasu City, AZ

Just Call Liz

Amy, congrats on such high honors. Why not promote those honors in a way that let's the consumer know how importand and beneficial it would be to work with someone who clearly works hard and understands the ins and outs of the current market, you go girl!

Jul 14, 2009 09:15 AM

Mike McCann Nebraska Land Broker

Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE

Farm & Commercial Property For Sale 308-627-3700

Amy,

Congrats on your awards. Being a former longtime Re/Max agent (still would be if where I am now had a franchise as good as Re/Max Real Estate Group in Colorado Springs...now that's a plug) I miss receiving the awards and the fun at the awards banquets.

I say Toot when you can toot...just remember that those that do not hold many honors may be wiley enough to use your awards against you...I did that in two states for years until of course I was receivng the awards again.

Jul 14, 2009 02:57 PM

Elayna Fernandez

the Positive MOM - Fort Worth, TX

BE Positive and You'll BE Powerful!

Hey! Of course! Love you you you...everybody else is doing it! You were really tactful but we all got the hint: you are THE BOMB. Congrats! Your Rock!

Jul 15, 2009 03:20 AM

Lee & Pamela St. Peter

Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC

Making Connections to Success in Real Estate

Mention on Amy - mention on!!! Congratulations for a very accomplished year!

Jul 15, 2009 03:27 AM

Anonymous

Greg Cook

First - Congratulations! Being recognized as a Top Producer is always a great ego buzz. Bill #5 mentioned a press release. Try http://www,prweb.com and get your press release online (There's a nice training video that explains how it works.

Now to take the contrarian point of view. For your current clients, letting them know about your achievements is a great way to stay in front of them. BUT, until someone knows, likes and trust you they are only listening to radio station WIFM (What's In it For Me).

Until you can get them listening to another station (you) it doesn't matter how much self-promotion you do (That's so 80's).

Greg

Jul 15, 2009 03:46 AM

#35

Amy Jones Group

South East Valley - www.AmyJonesGroup.com - Chandler, AZ

4 Time BEST OF OUR VALLEY Winner

Thanks All!

I'll continue to "toot"! Subtly of course. Greg, thanks for the press release website. I'll check it out.

As for letting prospective clients in on an agent's accomplishments...I know most prospects want to know what's in it for them, but don't you think a top sales award is a pretty high indicator of a real estate professional's ability to take care of things, including their clients? Not always, I know...but, if all agents look pretty much alike online and that's where prospects are shopping, I personally would look closely at the award winning agents. But, maybe that's just me?

Jul 15, 2009 06:08 AM

Anonymous

Nancy Wright

Amy,

Congratulations! We work hard for our successes and we should "toot our own horn" so that others know about them (and us). After all, if we don't, who will. Our clients hire us and refer us because we are professionals who get results. And, Results=Success. So...

Nancy Wright

Jul 15, 2009 02:54 PM

#37

Lyn Sims

Schaumburg, IL

Real Estate Broker Retired

I think it's ok if it's done with humor. A press release style is also a good option. I think though that having all those 3 letter designations that the public doesn't know about really doesn't make much difference.

Jul 16, 2009 01:43 AM

Amy Jones Group

South East Valley - www.AmyJonesGroup.com - Chandler, AZ

4 Time BEST OF OUR VALLEY Winner

Thanks Nancy & Lyn! I have often wondered about the designations abreviations after our names. It can be read both ways....either "this agent is very educated" or "this agent is so busy getting educated when does he/she have time to sell houses?" Or even, I suppose "this agent is sure full of him/herself. I'll bet that most prospects look at it as the first "very educated" and probably feel this is a good thing. I do think if an agent has a long list of designations, it's overkill.

Jul 16, 2009 05:16 AM

Mike McCann Nebraska Land Broker

Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE

Farm & Commercial Property For Sale 308-627-3700

I am a GRI and a past CRS and ABR...no one really ever knew or cared that was a client but the other agents that referred...they always look for their equals out there.

Jul 19, 2009 03:45 PM

Amy Jones Group

South East Valley - www.AmyJonesGroup.com - Chandler, AZ

4 Time BEST OF OUR VALLEY Winner

Mike~ Good point. Thanks for commenting!

Jul 21, 2009 05:34 AM

Anonymous

Sybil Campbell

Amy,

You worked hard to get those awards. You should let prospective clients know. We get few accolades in this business. Enjoy!

Jul 21, 2009 04:03 PM

#42

Amy Jones Group

South East Valley - www.AmyJonesGroup.com - Chandler, AZ

4 Time BEST OF OUR VALLEY Winner

Thanks, Sybil!

Jul 22, 2009 09:14 AM

Mark Velasco

West Shores Realty - Whittier, CA

Top Producing Broker Associate

Congratulations Amy. I don't think that it is wrong to toot your own horn once in awhile. I do it all of the time!

Aug 12, 2009 05:11 PM

Amy Jones Group

South East Valley - www.AmyJonesGroup.com - Chandler, AZ

4 Time BEST OF OUR VALLEY Winner

Thanks, Mark!

Aug 17, 2009 12:27 PM

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