This is just a refresher basically - or call it a reminder. There are several items that help your blog rank well, which will not only help you build your name and brand, but drive people to your real estate services website, and help increase your ranking on your real estate website - since your blog can act as a quality inbound link to your website.
But most importantly to get recognized and ranked by the major search engines is the subject of your content. Everything I have ready, and everyone I talk to says the same - throwing in an occasional personal story, joke, recipe etc. is all fine and good, but the constant use of the key words you are tyring to get noticed - which means writing about subject relevant to your business is the most important aspect to get your blog to rank well.
Hope this little reminder helps. It is of course not the only factor - but sure is the most important.
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