What causes some staged homes to get a contract within days of listing and at close to asking price while other houses linger?
I try to analyze the common denominators when a staged home goes under contract quickly and here's
what I've found:
· The Realtor, seller and stager are ALL mentally invested in the process. The seller has to take an
active role, even if it's just approving the work that needs to be done to update or take care of the
deferred maintenance. The days of abdicating all responsibility to the agent are over.
· The team forms a strong partnership with frequent and open communication.
· The seller is willing to follow the staging recommendations and spend a little money to put the house in
the best condition he can reasonably afford (we prioritize).
· The house is staged before it hits the market.
· The property is priced realistically. What a seller wants and what a property is worth many times are
two different things.
· The staged photos are used for the MLS and other advertising to draw immediate interest. Take the
ugly photos off and put the staged photos in the advertising ASAP.
Typical Result: THE HOUSE IS SHORTLY UNDER CONTRACT FOR CLOSE TO LIST PRICE
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