No wonder home buyers who shop through the Internet are the best buyers - they are educated, well informed, confident and motivated. Industry surveys consistently find that home buyers who use the Internet take less time looking, sign contracts faster and spend more money than non-Internet users.
The Internet is where the buyers are today, and it's where sellers must be to effectively market their properties. But all websites are not created equally; some attract buyers while others fail to deliver. The best sites are expensive to produce and maintain and require a serious commitment to keep content fresh, timely and updated. When selecting a real estate company to represent your property on the Internet, consider the following essential ingredients for a successful website:
• The design must be attractive and inviting. Well-designed web pages with professional-quality photos, clearly drawn floor plans and clean graphics will display your property to its best advantage.
• The site should be user friendly. When buyers are frustrated with time-consuming searches, links that lead nowhere and inaccessible information, they immediately move on to friendlier sites.
• A site needs to be updated consistently. Nothing angers a buyer more than finding their dream home, only to learn that the property closed two months ago.
• The site ought to be content-rich. Providing buyers with information that they can use throughout the entire purchasing process encourages loyalty to a site and increases the number of buyers who will return frequently to search for properties.
• There must be links to other heavily used real estate sites. Access to buyers using newspaper and portal search engines is crucial to exposing a property to as wide a market as possible
The internet has evolved into a powerful and multifaceted marketing tool that has transformed how real estate is bought and sold today. At a successful website, the best buyers come together with the smartest sellers to the mutual benefit of both parties.
Localism Real Estate is still local, HomesinYourTown.com has website for every town.
SEO Vertical Search Marketing: the House Hunter Search Engine"
Advertisers on vertical sites are able to reach potential customers who are much closer to making a purchase decision than the average user on Google or Yahoo. Lawrence J. Vecchio, founder and president of HomesinYourTown.com will explain SEO (Search Engine Optimization) Vertical Search Marketing. Learn how to utilize Vertical Search Engines, which send their spiders to a highly refined database in a specific vertical market-and reach the qualified buyer more directly.
Comments(1)