As a Realtor who has a decent grasp of social media marketing, I am constantly looking for ways to drive traffic to the various sites I have including my website. In fact my website is my most important marketing vehicle because I OWN IT!

There are many great sites online that I have a very good online presence at including Active Rain but what if one day you woke up and Active Rain was no longer around? The thought of this happening is just terrible but don't think for a moment that it is not possible. 

There are many Realtors and others in the Real Estate industry that get so wrapped up in blogging and other social media marketing that they neglect their website. I can tell you that this is a huge mistake!

I will get back to this point shortly but for those who do not have a Facebook fan page here is an easy to understand video that shows you how to go about creating a fan page.

Once you have created your fan page you can then easily create a page at Point2 and have a stand alone page that has your Facebook fan page on it!

A visitor would then be able to become a fan right from your website.

 

Facebook Fan Page Bill GassettOnce you have your fan page up and running and have invited a few friends, notice the box on the left column that says promote with a fan box. If you click that link you will be taken to a page where you can get the code that you will need to add to your point2 site. You will want to click the button that says "other" and not "blogger". It will give you the code that will allow you to generate your Facebook fan box.

To see what this will look like view Bill Gassett's Website Facebook Fan Page. Having a Facebook fan page is a great way to draw traffic to website or blog. You can add almost anything you like to your page.

The advantage to having a Fan page as opposed to strictly a profile page is that it is indexed by the search engines! Although I had created a fan page a long time ago, I never did anything with it. I have just started to use it as a means of communication.

By creating a fan page on your website a visitor can become a fan right from your site!

Hopefully if you have a Point2 site you know how to create a page! If not I would encourage you to learn everything you can about doing it (Maybe a blog for another time). Trust me it is very easy to do.

If you do not have a Point2 site but another platform that allows you to work with HTML you should be able to add a fan page there as well.

Here is my RE/MAX Executive Realty fan page at Facebook. New fans are always welcome:)

 

 

 
Post is included in group: The Art Of Marketing You
Post is included in group: RE/MAX Active Rain Bloggers
Post is included in group: RealtorsĀ®
Post is included in group: Point 2 Agent Sites
Post is included in group: Dedicated Bloggers

107 Comments on Adding a Facebook Fan Page to Your Point2 Website

NOV
03
103,448 Points 1 Featured Post Outside Blog Hit Router

Bill - you're on the ball here :) - It works on a wordpress blog too. Great Job explaining it.

7:24am • #1
191,173 Points 8 Featured Posts Localism Sponsor Outside Blog

Hi Bill, what a great idea. And yet is is ... One more thing...

Laugh if you will, Realbird set my Facebook page up for me for real estate. I was busy, they did it for a very small fee, and it was just easier at that moment in time. So here is the thing... I can never find it. I have a few fans, all from AR. What I have to do is to sit down post all my posts from AR to my real estate page. My head is reeling. I can build a computer, I can do many things, but for some unknown reason I am at a loss with the Facebook thing. It is like a huge mental block, something that is driving me right over the edge.

I have used Facebook for my own entertainment with my silly little farm, but in all honesty I need to get cracking with this. Guess I better spend a few hours checking this all out. :(

Have a wonderful day.

7:25am • #2
Localism Sponsor

Great post, thanks for the info.  I've been thinking about doing this for a while and now I know how!

7:27am • #3
4 Featured Posts Localism Sponsor Outside Blog Hit Router

Bill.....this is like learning a new language!!!  I'll follow your suggestion....thanks.

7:28am • #4
2 Featured Posts Outside Blog

Thanks for this info, Bill. We have 6 Point2 sites to add our Fan page to, so I guess we better get moving!

7:33am • #5
1 Featured Post Outside Blog
When do you have time to do all this? I can barely hang on, let alone create all this stuff. Yikes.
7:40am • #6
310,824 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router

Bill, I have linked my Activerain outside blog and localism blob to my facebook page *thanks for following my blog by the way)...but haven't done a separate fan page, or a point2 connection. Thanks for the advice once again. Steve

7:42am • #7
5 Featured Posts Outside Blog

Bill - This is very good info and we will be updating our site. Thanks for the tutorial.

7:43am • #8
1 Featured Post Hit Router

Bill - Thanks...one more great thing I need to work on.  :)  I haven't created the fan page yet.

7:59am • #9
Bill: I appreciated that video which spells out each step. Visual tools work for me. Thanks for your post. I'm going to create my first Facebook business page with your inspiration.
8:09am • #10
432,538 Points 47 Featured Posts Outside Blog

I would encourage alll of you guys to set up if a fan page if you have not done so already!

8:13am • #11
419,419 Points 48 Featured Posts Localism Sponsor Outside Blog

Bill,

I'm with Barbara about this being a new language.  I'm working hard to learn it.

Mike in Tucson

8:31am • #12
432,538 Points 47 Featured Posts Outside Blog

Mike - I am sure you will figure it out:)

8:34am • #13
2 Featured Posts Localism Sponsor Outside Blog

Hi Bill!  Thanks for reminding me about the fan box.  I think when I first tried to set that up it said I needed more fans.  And now thanks to your fabulous teaching abilities it should be easier!  I think if you ever slow down or retire from real estate you should consider teaching! 

One of the reasons I love my fan page is that it allows me to promote my real estate on Facebook without taking away from my personal "social" profile.  So most (not all) real estate related links or posts I do through there.  At least once a week I try to promote real estate on my personal page to keep "my face" tied to real estate.   My fan page is also a partner page which works out well.

HAPPY FACEBOOKING!

8:35am • #14
432,538 Points 47 Featured Posts Outside Blog

Debbie I think you have it down pat! I had made a fan page a long time ago but never did anything with it. I am now using it strictly for business and the profile page for both as well.

8:39am • #15
Outside Blog

Thanks for the great tips and timely as well.  This is on my to do list!

9:37am • #16
170,199 Points 6 Featured Posts Localism Sponsor Outside Blog

Bill, I am going to call you for help setting up my facebook fan page becasue so many people blog about how difficult it is to do. When is a good time to call? I'm available right now;)

9:38am • #17
432,538 Points 47 Featured Posts Outside Blog

Hi Barb - call me this afternoon if you can't figure it out. That video is real easy to follow and if you watch it I am sure you will be able to do it. If not let me know:)

9:44am • #18
170,199 Points 6 Featured Posts Localism Sponsor Outside Blog

Thanks Bill. I'll probably be calling!

10:03am • #19
1 Featured Post Outside Blog

 I found this post and video very helpful! Now I just need to find the time to sit down and do this! Thanks!

10:47am • #20
432,538 Points 47 Featured Posts Outside Blog

Thanks Kristi! Good luck setting up your page:)

10:49am • #21
1 Featured Post Outside Blog

And timely this is.  I find Facebook ridiculous user unfriendly, especially when it comes to the fan page and keeping things separate.  I will look at the video later, and hopefully a light bulb will go off.  Thanks, Bill.

11:01am • #22
432,538 Points 47 Featured Posts Outside Blog

Jane - The video is real easy to understand. You should have no problems with it:)

11:05am • #23
141,838 Points 22 Featured Posts

Hi Bill,

Very useful information for people who have the point2agent sites. If I had one I would be doing this. Very easy guide for people to read, well done! :)

-Lisa

1:38pm • #24
432,538 Points 47 Featured Posts Outside Blog

Thanks Lisa! You can add this to any website not just Point2:)

1:49pm • #25
472,682 Points 54 Featured Posts Outside Blog

Bill I have to admit that I am someone who sticks mainly to ActiveRain, and I do need to branch out.  My biggest problem is finding the time to do so.

3:44pm • #26
432,538 Points 47 Featured Posts Outside Blog

George - Do you have a website? If not I would seriously think about getting one! You can do quite a lot of great marketing when you have one.

3:49pm • #27
150,557 Points 2 Featured Posts Localism Sponsor Outside Blog Hit Router

Bill, I think I have a fan page, but I know I've done nothing with it. I keep thinking that when I get caught up I'll get over there and work on it. I guess it's time to just be caught up. :)

4:27pm • #28
422,707 Points 59 Featured Posts Localism Sponsor Outside Blog

Hi Bill!  This is good stuff!  I do have Point2 and did add my FB to the top of the page!  I think my leads doubled when I did that and I don't know WHY!  This is my business page and there is nothing personal on this one--perhaps that's why!!  LOL

And, where did you find that cool graphic?  I love it!

I'll get back to you about the FB thing--I have to head out to show a couple of properties (now that it's almost dark!) and will explain my dilemma when I return.

4:30pm • #29
432,538 Points 47 Featured Posts Outside Blog

Connie - I know what you mean I have been buried. It has been a fantastic year for Real Estate!

Sounds good Debe...Let me know and I will try to help:)

4:35pm • #30
204,830 Points 6 Featured Posts Outside Blog
Bill, thanks for the very detailed Facebook tip. I will put it to good use to drive more traffic to my site.
4:58pm • #31
1 Featured Post Outside Blog

I wish I would have had this video before I had set up my facebook page, it would have probably saved me a lot of time.

5:29pm • #32

I had never thought of setting up a fan page for myself.  So much to learn and do, so little time!  Thanks for the great advice!

5:31pm • #33
158,833 Points 9 Featured Posts Outside Blog
Bill - I have learned more from you on web marketing than anyone! I will check out this new info, and as always, thank you !
5:34pm • #34
155,724 Points 5 Featured Posts Localism Sponsor Outside Blog

The video is not showing up right now Bill so I will have to come back to watch it and learn how to set it up!

Thanks for sharing this Facebook feature with us and great to see you back on the feature page again!

5:51pm • #35
164,781 Points 1 Featured Post Outside Blog

I've got a Facebook business page and a Point2 website. Now I just need to do more with my fan page. Thanks for the push!

6:07pm • #36
194,368 Points 14 Featured Posts Outside Blog

Hi Bill.  I must admit I don't know what a point2 site is?

I do have my Fan Page on the home page of my site.  Hopefully works as well...

Thanks for writing and congrats on the feature,

Ken

6:13pm • #37
Outside Blog

Thanks for the helpful post.  I'm going to try it.  So much to do!!

6:28pm • #38

It worked for me. Nice post, Bill. I guess I had better post it to my P2A web site. Thanks.

6:34pm • #39
194,368 Points 14 Featured Posts Outside Blog

Hi Bill.  Just saw you are from Hopkinton.

I have been there.  Ran the 100th Boston back in 1996.  What an event!

Ken

6:37pm • #40
479,164 Points 50 Featured Posts Outside Blog

Bookmarked to come back to. I'll be adding a few more listings on Point2 soon. Will do that at the same time. Thanks for sharing your vast knowledge. What would we do without you, Bill.

6:50pm • #41
577,289 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Thank you for this post, leave it to you to take ADVANTAGE, of different media outlets. I do have a point2site, but it is not the one I push the most in my marketing.

However, I will add a page. I've done it before, fairly easy if I can remember.

So a BIG (((MWA)))

7:03pm • #42
Outside Blog

Sweet!  Just added this to my front page!  Thanks for the valuable info!

7:24pm • #43
Outside Blog

I just tried to use this same code for my AR outside blog, but it won't let me.  Am I missing something, or is it not possible?

7:29pm • #44
361,796 Points 4 Featured Posts Outside Blog

Dare I admit that I was lost after just reading the title? LOL. I did create a Facebook account a few weeks ago, but I didn't enjoy getting 25 emails a day from it so I took it down.

7:29pm • #45
Outside Blog

Bill- your post is timely for me because I've been thinking for the last few weeks that while I'm pleased with my ActiveRain blog and all that I've learned here, I've been totally neglecting my website.  I'm on Facebook but don't have a Fan Page, and still not sure what it is.  Thanks for lighting a fire under my , well, you know.

8:12pm • #46
446,805 Points 10 Featured Posts Outside Blog

I have to work on my websites.  I have been so busy selling I haven't had time to do it.

8:17pm • #47
601,381 Points 111 Featured Posts Localism Sponsor Outside Blog

So much to do...so many sites to keep up arghhhh thanks for additional ideas :)

8:21pm • #48
432,538 Points 47 Featured Posts Outside Blog

Aja & Wendy - Thanks a bunch.

Terrie - That is strange it shows up for me.

Ken - Point2 is just the name of a Real Estate website platform. You could probably add it to your website as well as long as you can use html. The Boston Marathon is quite an event. I walk from my house every year to see it!

Loreena & Missy - Thanks:)

Eric - There are only certain approved widgets for AR outside blogs.

Russell - You can change your email preferences:)

 

8:33pm • #49
Outside Blog
Bill, thanks for this, you have solved two issues for me, the first being the Facebook page and as I just signed up with Point 2, I had no idea there was a Point 2 group....Sweet!
8:49pm • #50
Outside Blog Hit Router

Bill:

Is the code unique to Point2agent only?

Richard

9:02pm • #51
432,538 Points 47 Featured Posts Outside Blog

Dave - you are welcome!

Richard - No the code should work with other websites as well.

9:10pm • #52

Bill thanks for sharing I have point2 website and I think it will be great to add fan page!

9:24pm • #53
463,458 Points 13 Featured Posts Localism Sponsor Outside Blog
Bill we can always count on you to suggest a marketing tool to increase business. Thank you.
9:50pm • #54
247,386 Points 3 Featured Posts Outside Blog

Bill,

Hmm. Looks like a great idea. It'll just take me a few moments, days I guess, to really understand it AND possibly put it to good use. Excellent idea. 

9:54pm • #55
162,679 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

Thanks Bill I went right out and set one up.  Haven't published it yet though.  Want to polish it up first.

10:15pm • #57
538,977 Points 35 Featured Posts Localism Sponsor Outside Blog

Hi Bill - Great way to leverage Facebook to create more traffic. I love it when our online presences play well with each other.

10:23pm • #58
208,734 Points 6 Featured Posts Localism Sponsor

Bill, thanks for posting on this! I'm bookmarking it to put on my Point2 website.

10:34pm • #59
180,422 Points 15 Featured Posts Localism Sponsor Outside Blog Hit Router

Bill - You are such a great resource for knowing where to get the most mleage in increasing our internet presence.  I've bookmarked this to come back to tomorrow.  Thanks for all you do! :)

10:36pm • #60
259,946 Points 2 Featured Posts Hit Router

Hi Bill -- Thanks for the tech tips here and you now have another fan! :)

10:42pm • #61
383,634 Points 3 Featured Posts Outside Blog

WoW Bill.. This is a great post. I will have to make this happen. Thansk for the tip !

10:45pm • #62
397,376 Points 1 Featured Post Localism Sponsor Outside Blog

What a great idea./ We will have to get this implemented thanks for the advice.

11:32pm • #63
422,418 Points 2 Featured Posts Localism Sponsor Outside Blog

What I want to know is how I can add 2 more hours to the day so that I can get a fan page set up...

11:43pm • #64
422,418 Points 2 Featured Posts Localism Sponsor Outside Blog

Okay, I now have the fan box page set up. Guess I'll just have to stay up late to work on it.

11:56pm • #65
NOV
04

Thanks for explaining it... I didn't really understand it before.

12:26am • #66
Thanks for the great info and "how to". The video helps a lot for me to understand. The Sue of Robin and Sue
12:56am • #67
432,538 Points 47 Featured Posts Outside Blog

Thanks everyone for all of your great comments. I am glad to be able to help out with this marketing idea:)

6:26am • #68
Outside Blog

Thanks so much...I am relatively new to all of this social networking and have found the most imformative information off of AR.

7:01am • #69
2 Featured Posts

I would avoid mixing fb into work...

8:16am • #70

Thanks for the info.  I just started a Point2 site (still have much to do to get it going) but need all the help I can get to get it going. I have always considered myself fairly tech savvy but must admit that I am easily getting overwhelmed with all these new sites and tools, but in the end - I LOVE it all!

8:22am • #71
432,538 Points 47 Featured Posts Outside Blog

Rick ~ I think you are making the mistake of not understanding how social media and business can work together. The creation of a Facebook fan page is very different that a Facebook profile page. A Facebook fan page is set up to talk about business. A Facebook profile page is where you can do anything including non business related activities and socialize with friends.

8:23am • #72
152,664 Points 4 Featured Posts

Bill, I enjoyed this. I am convinced about a lot of marketing outside of AR like with Twitter, but I still have a problem deciding whether to have a Facebook Fan Page. I use the friends page lots, but if I do get around to the fan page marketing, and eventually I probably will, your post is a great primer on how to market it. Over 300 million members can't be wrong.

9:23am • #73
Bill~ GREAT POST!! I need a FAN PAGE!! I've been keeping my regular fb profile page "super business like" and my friends are beating me up over it!! :) All the best this holiday season!!
9:43am • #74

Great Post! Please follow me on twitter @davidperry and @daveperryrealty and in turn I will follow you. Together we can do great things if we all work together.

David Perry

9:44am • #75

Wow, thanks for the info, Bill -- I have a Fan Page and a Point 2 site, so I'll certainly add the Page to my site.  What a great idea, because a lot of the things I post to my Fan Page, are things I don't put on my site (my Blog for example).  I am excited!!

9:51am • #76
Outside Blog

Great information Bill, thanks for taking the time to spell it out to us less talented folks!

11:24am • #77
238,094 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router

Bill, you have it right! Of course we must remember we are business owners and we must protect ourselves when it comes to what we have online.  I of course have a web site and another blog - Just in case! I have really been utilizing my Fan page on Facebook - have had potential clients contact me from it. 

11:31am • #78

I'm definitely going to do this.  Thanks for such a helpfull post.  Just one more way to stay in touch.

11:39am • #79
432,538 Points 47 Featured Posts Outside Blog

Stephen I have heard a few complaints as well and that is why I started the business page.

Joe, Dave, Tammy, James, Jo, Chris ~ Glad I was able to give you a good idea for your business:)

1:02pm • #80
106,857 Points 3 Featured Posts Localism Sponsor Outside Blog

Very cool - I have a fan page for my non-RE biz, I should add that to the website as well!  My RE website needs all kinds of help.  : (

2:12pm • #81
155,724 Points 5 Featured Posts Localism Sponsor Outside Blog

Must have been my computer behaving badly yesterday because today the video is back! Thanks Bill.

2:15pm • #82
319,346 Points 8 Featured Posts Outside Blog Hit Router

I do have a fan page, and a Point 2 site. I'll have to work on this. Thanks for posting.

4:35pm • #83
Localism Sponsor Outside Blog Hit Router

Gorsh Bill, you so smart, had this perfectly good fan page just sittin here doin nuthin too, thanks!

4:53pm • #84
133,252 Points 5 Featured Posts Outside Blog Hit Router
Thanks Bill for the great tip. I've had a Facebook page for my office for some time and I thought to add Twitter to my Point 2 site, but never thought to add FB! Duh! It was simple to do and now I'm up and running - again, thanks for sharing!
5:04pm • #85

a most worthy featured post, thanks for the tip.  Bookmarked

6:38pm • #86

This is very good info Bill.  thanks! I will create one now.

7:00pm • #88
Outside Blog
Great step by step help! I reblogged already so I can reread and reread!
8:06pm • #89
Outside Blog

Good information, very helpful.  Particularly since I have been considering the whole Facebook networking platform  Now I know the difference between a Facebook page, and a FanPage.

8:09pm • #90
185,770 Points 1 Featured Post

Thanks for the good information here today.....

  Hope all is well with you in Cambridge.

 

Patricia/Seacoast NH

8:46pm • #91
220,574 Points 1 Featured Post Outside Blog

Bookmarked for future implementation Bill - great idea Bill - we get qualified leads & closed deals from point 2 - and this will make it even better!

thanks for your suggestion!

Sincerely,

Grace

8:48pm • #92
Outside Blog

Bill, I have several blog accounts that automatically post to Facebook. Are you aware of away to divert automatic posting away from the "personal page" and directly to the "business page?"

Thanks!

8:50pm • #93
356,963 Points 3 Featured Posts Localism Sponsor Outside Blog

I should have the ability to do this on a new site very soon and look forward to adding this.

Thanks, Bill.

11:02pm • #95
NOV
05
432,538 Points 47 Featured Posts Outside Blog

Thanks again everyone for all your comments on creating a Facebook fan page!

Daniel - Listingbook just entered our market here in the Boston area a couple of months ago. There is already a large company called MLS Property Finder that has a large part of the market share. It will be interesting to see how Listingbook fairs.

Metro Phoenix - I am sure it could be done...How about Friendfeed as a means of sending it there? What you are going to get though is just a small link. It looks a lot better when you post it yourself.

7:20am • #96
Outside Blog Hit Router

Great post as always Bill. I had been thinking about doing a Fan page and now know that will be the next project I work on!

7:25am • #97
415,448 Points 3 Featured Posts Outside Blog

Bill, Thanks for the post. I am not yet on Facebook but will bookmark this for later.

10:47am • #98
695,776 Points 72 Featured Posts Localism Sponsor Outside Blog

Bill,

Now that's a scary thought!  We so take Active Rain for granted!  I think outside blogs are important to maintain, too.  And I've been ignoring my own.

11:06am • #99
NOV
06

Thanks alot ..for your valuable tips ..it will use your tips for my Facebook Page...

adloussopy
2:01am • #100
1 Featured Post Outside Blog

Thanks Bill, that's really cool. I can't seem to add it to my z57 website because it's in javascript. Ho wdumb is that?

 

 

 

7:40pm • #101
NOV
09

This is awesome information! I'd love it if you'd add this to the LinkedIn group I manage. It's for LinkedIn and anything related to social media. I think my group members could really benefit from this info! Keep up the good work!

2:55am • #102
432,538 Points 47 Featured Posts Outside Blog

Rich - You should be able to add it. That is strange.

Deanna - I already have it in the maximum amount of groups. You could re-blog it and add it in yourself it if you like?

6:38am • #103
NOV
10
147,423 Points 7 Featured Posts Outside Blog

Hi Bill, I'm late getting here but just saw DeAnna's reblog.  I also have a Point2Agent website which I work hard to keep updated.  I am going to go add the Facebook Fan page there.  I will let you know if I complete the job successfully lol.

11:50am • #104
432,538 Points 47 Featured Posts Outside Blog

Good luck with adding your Facebook page Jenny.

4:14pm • #105
NOV
18

You have answered so many questions for me, thanks for  the post.

7:00am • #106
DEC
09
Outside Blog
Thanks for the help, I added you on Facebook!
3:40pm • #107
432,538 Points 47 Featured Posts Outside Blog

Kathy and Trisha you are both welcome! Glad I could be of help:)

3:49pm • #108

Leave a response…



(optional)
What does the graphic say?
 
Bill_best_photo_002 Rainmaker_large

Bill Gassett Metrowest Massachusetts Real Estate

Hopkinton, MA

More about me…

RE/MAX Executive Realty

Address: 77 Main Street, Hopkinton, MA, 01748

Office Phone: (508) 435-5356

Email Me

Metrowest MA Real Estate - Realtor specializing in home sales in Hopkinton, Milford, Holliston, Ashland, Southboro, Westboro, Upton, Mendon, Hopedale, Grafton, Medway, Northbridge, Franklin, Douglas, Uxbridge and Framingham MA. Includes Real Estate home sellling & buying tips , Homes for sale in and around Metrowest, Metrowest MA Market reports.

Enter your email address:

Delivered by FeedBurner

View Bill Gassett's profile on LinkedIn

hit counter



Links

Archives

RSS 2.0 Feed for this blog

Find MA real estate agents and Hopkinton real estate on ActiveRain.