This last week or two I've been planning and writing my upcoming Holiday Newsletter. My wife and I work together on this effort and have a great time while doing so.
I mail an actual print newsletter about every other month to all those within my database. Attorneys, accountants, mortgage customers, realtors, friends, relatives, and more are all recipients. Typically the articles featured within this marketing piece are of an informative nature or offer up assistance on mortgage lending, home buying/selling, financial, or home care needs. 
The intent of the Holiday Newsletter is quite different though from those that go out the remainder of the year. It's more warm, light-hearted, and filled with trivia, holiday food recipes, quizzes, and sentiments of appreciation. Hopefully, it's something you want to get comfy with and pour a cup of coffee for while reading.
Finding the articles and content for this newsletter is much more fun to do also, let me tell you! You can usually find my wife and I laughing about a piece of interesting holiday trivia discovered ... or reminiscing about holidays past as we work along. Our favorite holiday music or movie may be playing in the background as we work. It sets the tone for the task very well.
This newsletter seems to garner the most responses of any newsletter written during the year too. The fun we have and the time and care we take in writing and presenting it must shine through as we always receive numerous responses from those that read it. As a marketing 
piece, it works very well too ... as the phone calls, texts, and emails spike after it's delivered.
If you haven't tried sending a Holiday Newsletter out for your customers and friends, I'd recommend it highly. The effort is well worth it and it serves to get you (and the recipients) in the holiday spirit all at the same time.
Contact me if you'd like a copy of my 2009 Holiday Newsletter!
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