I write a monthly ezine is to provide insightful information to anyone interested in the home staging and redesign business. One of my topics was about how you can become an ‘expert’ in the home staging & redesign field and why you need to.
DEFINITION OF AN EXPERT:
Someone widely recognized as a reliable source … An expert is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study… A person can become an expert by virtue of training, education, professional, publication or experience believed to have special knowledge of a subject beyond that of the average person… en.wikipedia.org/wiki/Expert
So why do you want to be a ‘home staging & redesign expert’?
I consider myself a home staging and redesign expert. As an expert I can charge higher rates than others who are not yet experts in their field. My reputation in the field attracts not only students but also home owners and realtors. Other industry professionals frequently ask me for advice about something they are having a challenge with or want to explore. Over the years many libraries and private organizations have contacted me to speak at their functions. The media likes to profile experts and I have been contacted for television and radio shows. My magazine articles attract other publications and I get requests to write for other publications. And on it goes…
How do you become a ‘home staging & redesign expert’?
These are my suggestions on some of the things you can do to become an expert in home staging and redesign field:
- Gain Experience - if you have already started your home staging and redesign business then by the very nature of you getting out and gaining experience you are on your way to becoming an expert. If someone asks you to help them with a job – just do it!
- Seek Knowledge – if you have not taken a professional course in home staging and redesign then do so. Continue to take courses or workshops that increase your knowledge base about running your business.
- Write Articles – determine where you will get great exposure to start promoting yourself as an expert; contact editors and if you get rejected just move on to the next contact; write an article once a week and send it out to as many places as you can think of; repeat …
- ‘Free’ Talks – find out where you can do some free talks about home makeovers for living or selling – libraries are good and so are private groups
- Network - get out an mingle with like-minded professionals; join a BNI group; join womens’ networking groups; keep your same story for all the networking groups you go to – don’t be one thing one week, and other thing the next week; stay focused.
In Closing – Only YOU can decide if YOU want to become an EXPERT.
Whether you have taken my 5 day Professional PRES home staging and redesign course or not, I would recommend that you spend some time thinking about what you want your future to look like. I know you have what it takes to succeed, so what do you need to do next? DECIDE and then take ACTION!
Submitted by: Dana J. Smithers, Founder & Creative Director of PRES (professional real estate stagers) Resource Centre is a professional interior decorator, redesigner and home stager. She has taught a professional home staging and redesign course for 6 years and is known as the ‘Staging Guru’. She appears frequently on television, radio, newspapers, magazines and in e-articles. Check her out at www.PresStaging.com for articles and Do-It-Yourself ebooks on home staging
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