Web Sites Gather Home Ratings from All Corners
If you have access to the Washington Post, today might be a good day to take a look at the real estate section. There is a huge article on one of the latest trends in consumer participation in the real estate market. On www.ZipRealy.com and www.Reply.com, consumers now have the opportunity to comment on and critique your listings! A charming 1-Bedroom condo in DC now becomes “Smells like cats”. A home in Joppa, Md is highlighted by the listing agent as having “cathedral ceilings and over-sized windows”. The consumer comment notes that it is located “next to a water tower”!
Like or not, here they come. Get ready to defend or support what you say and how you describe your listings and other aspects of your business. Yes, there will be some nuisance comments and criticisms that are not accurate, but I welcome the trend. I think an empowered, knowledgeable consumer is going to make for a smoother, eyes-wide-open transaction.
Is there anything similar to this in your market area? Are you concerned about or in favor of consumer critiques?
Comments(3)