Who Are You? – At Keller Williams In Pembroke Pines We Know Who We Are

Who Are You? - At Keller Williams In Pembroke Pines We Know Who We Are.Over the years I have frequently heard the public say that all real estate agents are the same. That's the perception out there. For those of us dedicated to our careers and want success we need to go a little further and consider branding ourselves into the market place where we wish to work.

Let's get into the customers shoes for a moment, we all offer CMA's the MLS, sign in the front yard a possible open house or two, no wonder the public say's that about us. "You're all the same." They don't get to see what's in the box.

Now let's imagine a trip to your local supermarket for the week's groceries. What if every item from soap detergent to breakfast cereal all came in plain white boxes or clear plastic bottles marked Detergent, Cereal, Soda, and not having any way to identify the brands. We would all be tasting, shaking, and smelling not to mention weighing the product to see if it was the best deal, because there isn't a list of ingredients or amounts contained in each package. What would your shopping trip be like? It would certainly be a trip filled with chaos.

Well that is what we do as real estate agents when you don't brand. How can the customer possibly know why you are the one? What's different? Just like the business' that trademark and brand their products and themselves you need to do so as well, This will make you easily identifiable. The real estate customer almost always like any other customer buys the product or engages the services when they know what is offered in the package.

On your marketing pieces try putting in your list of services, your marketing plan, remember almost everything you buy lists the ingredients. How about a reference, major brands quite often have a smiling face on their package, and let us not forget to package properly. The experts believe that a lot of the decision making for someone unfamiliar with the brand starts with the packaging, in some cases the package actually cost more than the contents, so make sure your pieces are of high quality and professionally done.

Branding also known as your trademark is as valuable as your services. Without it you will only be hired by a few people such as friends and family and on rare occasions by the very adventurous looking to gamble that since you are an unknown it will be easier for them to get discounted fees, they hope to get will make the risk worth it in the end.