Here are some simple, but essential web design fundamentals ...
The internet continues to evolve causing website development, design and marketing to becomes more sophisticated and complex. New technologies allow us to create impressive web sites.
Keep It Simple!
The purpose of all websites is relatively the same. Provide visitors with a fast, efficient, easy to understand and enjoyable online experience.
Purpose. Each web page must have one! And it must be clearly stated. Just as a consistent look and feel is vital across your site, each page has a specific function. That function should be clearly understood by all.
Focus. Minimize use of flashing and moving objects that distract and make your services harder to identify.
Consider the broadband challenged. There are still numerous users surfing the web with slow dial-up access. Eliminate clogging elements on your web site, using more text, static instead of animation, and smaller pages
Consider the visually challenged. Make sure your site easy to view. Use legible fonts like Times New Roman, Courier New, Arial and Verdana. Use font sizes of at least 12 pt. Limit the use of italics and pay attention to text and background colors. White text on black background looks good at first but it strains the eyes after prolonged viewing.
Limit page lengths. Short, quick pages keep visitor attention better. Breakup long text into multiple pages.
That's it!
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