We have all heard about curb appeal when it comes to selling a property. It is equally important to give your photos the best "curb appeal" possible. That means going back until we get the lighting right.
I had to list this home for sale in Andover on Wednesday, but given the monsoon season in New England (HAHA) I had to take the front picture in the rain. It is also my policy to take the front picture of a home in full sunlight with blue sky in the background. It took two days for the skies to clear, but I went back this morning to take another photo.
There are 2 reasons for taking the time to go back and re-photograph the exterior. The first is obvious. Everyone wants to buy a nice cheery home.... a sunny day with blue skies is just happier than a gray dismal day.
The second reason is much more subtle...... Your eye will automatically go to an image with more contrast. Close your eyes for a few second while looking at the photos. When you open your eyes let your eyes go where they want. They will go to the image on the right first, the contrast of a bright sunny day draws the eye....
So what?... Well when buyers are doing web searches the same principal applies. If there are a list thumbnails of homes for sale, a buyers eyes will be drawn to the homes where the thumbnails have more contrast. you are increasing the odds of a buyer doing a home search online of clicking through to your property to gain more information.
Hope this sheds some "light"!!
Heres a list of thumbnails in a home search. Again if you close your eyes while looking at the list, your eyes probably goes to the middle photo (3) than starts to compete with the first (1) and last (5) photos. Photo 2 and Photo 3 are just dominated by the other 3 photos.
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This post was provided by Kevin Vitali of EXIT Group One Real Estate In Tewksbury MA. You can contact Kevin by email at kevin@kevinvitali.com or call 978-360-0422.
I pride myself in the quality of my work while helpingbuyers and sellers make dreams come true.
Real Estate Services in the northeast Massachusetts, around the Merrimack Valley, Southern New Hampshire including the towns of Andover, Billerica, Boxford, Chelmsford, Dracut, Georgetown, Groveland, Haverhill, Lawrence, Lowell, Merrimac, North Andover, Newbury, Newburyport, North Reading, Rowley, Tewksbury, Tyngsboro, Westford, Wilmington, West Newbury
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