Special offer

A Sign Is A Sign of Desperation

By
Real Estate Agent with Coldwell Banker Realty ~ 512.750.6899

I was reading an article in the New York Times She's the One Holding the Keys about Mary Kay Gallagher, an icon in the real estate business.  She lives in Dimas Park in Brooklyn and is gatekeeper of a 2.5 square mile bordering Prospect Park, Ave. H, Coney Island and Ocean Ave.  This is her turf and they call the mayor of the neighborhood!

At 90 even after a double knee replacement she is going strong, making up for last year's dismal figures.  The price range appears to definitely fall in the $1 million range or above.  
I was intrigued with her comment concerning signs in the yard.  For Sale Signs, according to Mary, "are a sign of desperation."  She is not interested in what she refers to as "drive-by gentrifies who might be seduced by location and curb appeal.  Signs attract attention wasting voyeurs, not serious buyers."

There are certain areas and price ranges that agents do not erect For Sale signs.  I'm sure Sandra Bullock would not entertain a For Sale sign on her property on Lake Austin.  For the market I work in this would not be the case.  Our signs are a constant reminder of the dominance we enjoy in our community and do attract many buyers as well as new sellers.
I won't be eliminating our well recognized signs any time soon!

I provide marketing products and services that ignite action.  From finding new customers to energizing the ones I know and love, my tools can help stimulate the sale of your home.  Be sure to visit our websites: www.reloaustin.com and www.canyoncreeknews.com  to learn more about the Canyon Creek community.

Posted by

(512) 750-6899
CALL OR TEXT

EMAIL ME

My ActiveRain Blog

ReloAustin.com
Austin Real Estate Website

CanyonCreekNews.com
Canyon Creek Neighborhood

I specialize in Listing and Selling homes in the NW Austin Area. I use my experience to guide clients through the process, whether selling or buying. It’s a beautiful thing when your career and a passion come together. I love what I do!

 

Tiffany Torgan
Harcourts Prestige Properties of La Jolla - La Jolla, CA
Featured on HGTV's New Show! How Close Can I Beach

Hi Dorie! Here in La Jolla they do not allow for sale signs at all! I love the bluebonnet in your logo:) A Native Texan, Tiffany

Apr 14, 2010 06:09 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

Signs advertise you, more than the property. They also help agents who are showing FIND the house (no small thing with some agents).

Apr 14, 2010 06:30 AM
Jill Schmidt
Aurora, CO

I wonder if it's a throw-back to an earlier generation.  I don't know if my grandparents' small town used signs because everyone knew all the houses.

Apr 14, 2010 07:19 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Each to his or her own.  Mega million homes, certainly don't necessarily need a sign, nor should they, but your average home does.  Some people just drive by an area to see if there is anything on the market.  Not everyone goes straight to the internet or a realtor. 

Apr 14, 2010 08:35 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Tiffany,

We have communities that don't allow signs and that is their decision. Most neighborhoods want to see what homes are for sale and that they are selling! Makes them feel good about their investment! The blue bonnets are out in full bloom!

Apr 14, 2010 02:37 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Leslie,

Yes they do advertise us that is why great care must be paid to their maintenance..clean, straight and brochure boxes full!

Apr 14, 2010 02:38 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Jill,

It might be but I remember seeing the For Sales signs and some were professional and other hand made!!

Apr 14, 2010 02:40 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Jane,

In Austin the over million dollar homes have some pretty prestigious upper end signs.. a refection of the importance of the home. Many tire kickers out on a Sunday afternoon troll around looking at homes for sale..are they serious? One never knows..don't discount them they may fall in love with something they can't live with out!

Apr 14, 2010 02:44 PM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

Dorie ~ Now that is a pretty cool looking sign!  Screams success to me!

Apr 14, 2010 04:44 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Melinda,

Thanks for stopping by! Great success this week.

Apr 14, 2010 10:29 PM