Our Portland home staging company was recently hired to stage a beautiful luxury new home that's been on the market for over 2 years. The builder created a stunning masterpiece on a gorgeous 2/3-acre lot, but the real estate market was crashing just as construction was nearing completion. The setting, location, and quality of this home are the very best ... but market forces have made finding a buyer for a home like this very challenging.
What to do? The seller knew that staging this home was important so that potential buyers could imagine living in this home. Staging helps emphasize the home's best features and architectural details, creates focal points, and provides a warm inviting "feeling" that buyers can connect to emotionally. A person's largest investment is also a highly emotional one, since we buy a house not just for shelter but to provide a "home" where families are nurtured and where dreams and memories are shared.
Here are some Before & After photos of this gorgeous Portland home ... staging helps buyers to see themselves living here.
The warm wood-paneled den/library has French doors, a window seat, and beautifully crafted built-ins ...
But staging makes it more "buyer friendly" -- don't you agree?
The master bedroom suite is one of the largest I've staged, and has beautiful views overlooking Tryon Creek State Park ...
Buyers love sumptuous and serene master baths, but left empty, they can seem cold and uninviting ...
At the top of the main staircase there's a large landing that looked like a huge vacant space when empty ...
Even the powder room benefits from simple home staging to warm it up ...
My favorite shots in homes I stage are the overhead ones ~ they give a great perspective of the space ...
Update: After being on the market as a vacant home for over two YEARS, this home SOLD just 89 days after staging.
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