Social Media such as Facebook is a great tool for reaching out to your sphere. After all, those 565 "friends" probably need a place to live right? Salespeople, especially agents are well represented on my friend list. Some of them could definitely use a "social media makeover". While not perfect by any means, here are some lessons I picked up along the way.
1) Mix Business With Pleasure---2/3 of my posts deal with personal things (kids, yard work, musings). Doing so allows you to remain friendly with your friends.
2) Steer Clear of Political Issues--Hate George Bush, Obama, McCain? Keep such thoughts off Facebook. The thing to remember about divisive issues is that they can be divisive. Why offend 1/2 your audience??
3) It's fine to post a new listing or open house-- No worries, this is keeping you in the public eye. I will post a blog on ActiveRain and put a link on Facebook.
4) Facebook ain't your MLS--- Guess what happens when you post TEN listings? Folks ignore them all.
5) Be The Local Expert---My broker is a master at this (don't tell her I said so). There isn't a crawfish festival in the state that goes by without her advertising it! And guess what? Her people love it!
6) Don't use Facebook to vent--- " I'm working with this stupid buyer who wants a home in Green Acres subdivision. More folks can see your posts than your realize. How would you like to explain that post to your buyer?
7) Don't become that bragging agent-- I closed four homes this week and took three days off! How did I become this AWESOME LOL!! One of my agent friends does this. A look at the MLS data would beg to differ...
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