This weekend we visited with some old, dear friends of ours who were filling us in on their homebuying experience. At one point, one of them said, "I have an agent friend who is such a good friend that I didn't want to do a business transaction with him." They chose to use a different agent because they didn't want to jeopardize the friendship. I was SHOCKED! How is it that a agent/friend you know and love would be the WRONG person to help you, and an agent/friend that you don't know as well could be the one that gets the business?
Sometimes there is a fine line between friends and clients. My experience has been that some of my clients have become wonderful friends, and I'm so pleased that we can switch into agent/client mode when they need real estate support. Frankly, I've found that it makes my transactions better, and it makes the relationship stronger. Perhaps it's because I'm so outspoken, my friends and clients have come to expect that at the very least I will give them the honest truth and make the process as clear as possible for them.
Most successful agents I know share some qualities that make the client/friend relationship work:
1. By law and by practice, we disclose, disclose, disclose. It is our job and our liability to make you be as informed as possible throughout the process, so it should add to the honesty of our relationship. You don't have to even think that I would, for example, tell you that your property is worth more than the market would bear simply because I don't want to hurt your feelings. I will tell you what I think it is worth, and help you set realistic expectations.
2. We understand competition--it's a natural part of our business. If you are my friend and your sister is a real estate agent and you choose to work with her, I understand! It is perfectly natural to honor relationships and friendships in priority. I totally get it and would never feel offput. However, I would love the opportunity to earn your business, and would be happy to interview for the job.
3. I know that I will serve your interests better because I know you well...and we will have more fun shopping for your next place!
In sum, I'm hopeful that my friendships and client relationships continue to merge with mutual respect and honesty as the enduring qualities of both. Never doubt that our friendship can stand the transaction!
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