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Can I Be Such a Good Friend that you Don't Want to Do Business With Me?

By
Real Estate Agent with ACME Real Estate

This weekend we visited with some old, dear friends of ours who were filling us in on their homebuying experience. At one point, one of them said, "I have an agent friend who is such a good friend that I didn't want to do a business transaction with him." They chose to use a different agent because they didn't want to jeopardize the friendship. I was SHOCKED! How is it that a agent/friend you know and love would be the WRONG person to help you, and an agent/friend that you don't know as well could be the one that gets the business?

Sometimes there is a fine line between friends and clients. My experience has been that some of my clients have become wonderful friends, and I'm so pleased that we can switch into agent/client mode when they need real estate support. Frankly, I've found that it makes my transactions better, and it makes the relationship stronger. Perhaps it's because I'm so outspoken, my friends and clients have come to expect that at the very least I will give them the honest truth and make the process as clear as possible for them.

Most successful agents I know share some qualities that make the client/friend relationship work:

1. By law and by practice, we disclose, disclose, disclose. It is our job and our liability to make you be as informed as possible throughout the process, so it should add to the honesty of our relationship. You don't have to even think that I would, for example, tell you that your property is worth more than the market would bear simply because I don't want to hurt your feelings. I will tell you what I think it is worth, and help you set realistic expectations.

2. We understand competition--it's a natural part of our business. If you are my friend and your sister is a real estate agent and you choose to work with her, I understand! It is perfectly natural to honor relationships and friendships in priority. I totally get it and would never feel offput. However, I would love the opportunity to earn your business, and would be happy to interview for the job.

3. I know that I will serve your interests better because I know you well...and we will have more fun shopping for your next place!

In sum, I'm hopeful that my friendships and client relationships continue to merge with mutual respect and honesty as the enduring qualities of both. Never doubt that our friendship can stand the transaction!

Posted by
Courtney Poulos, Realtor, GREEN, EcoBroker Certified | 323.919.0375 direct | DRE 01882678

Anna Tolstoy
Coldwell Banker Residential Brokerage - Natick, MA

I think it's important for us to understand the actual message in this case. It's not the "we don't trust you, we don't believe in your professionalism", but rather "we want to stay friends with you, we might have issues that we don't like to share" - they might not want to share information on financial situation  - even though you are not a mortgage broker... Also, it might be hard to tell them that their decorating tyle is outdated, and curb appeal is not so great... Yet when you were over for a Sunday bbq, you kept saying "oh, you have a wonderful beautiful home!" (and you meant it!). 

They want to be friends with you, and if they can REFER you to someone  - that would be great, will bring you more business... 

 

Aug 16, 2010 05:15 PM
Terry Chenier
Homelife Glenayre Realty - Mission, BC

Courtney,

I did a deal with a relative and it came back to haunt me. Won't do it again.

Aug 16, 2010 05:16 PM
Anonymous
Veronica Lawrence

Yes for sure there are friends/family members who choose to use someone else.  This happened to me with a family member, granted I encouraged her to purchase and gave her all the information in the world about how she would qualify and also get a tax credit refund and tax deduction she so needed... yes.....she went to someone else with all my knowledge. 

I still think family and friends should at least consider you when thinking or interviewing agents. 

I know if I were to buy/sell a car I would go to someone I know looking for a better deal but even if I didn't use them it is because they may not have had the best deal for me.  But I would consider them not overlook them. 

Aug 16, 2010 05:23 PM
#17
Chris Alston
Chris Alston (Keller Williams Realty, Silicon Valley, California) - Campbell, CA
Silicon Valley, California

I think that when people say that, they really mean...  I think that agent is better then you...  So if we act like agents, and show our friends that we are valid, then this will happen less...

Aug 16, 2010 05:28 PM
Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Courtney it is even worse when your best friend has a service that you could use but you know they are not as good as some of their competition :)

Aug 16, 2010 05:52 PM
Brett Pehrson
Advanced Funding Home Mortgage, NMLS#13287 - Salt Lake City, UT

Courtney - You have some interesting points.  I think we've all experienced this once or twice.  I've built friendships out of clients and clients out of friendships; I've also not worked with people because they were friends/family.  I feel like friendships are easier to work with than family; and, it's very understandable, at least as a mortgage loan officer, if a friend/family member feels uncomfortable sharing private financial information with you.  Personally, I would still prefer to work with people I don't know, over family; sometimes the relationship disrupts our objectivity and we become too involved in the process to give the best advice.  Bottom line, though, is that we should be a little more picky about who we work with, and who we allow to work with us.

Aug 16, 2010 07:28 PM
David O'Doherty
Clayton, NC
Clayton NC Homes, Raleigh, NC

Courtney, I steer away from it, I would rather just get referrals from family and friends.

Aug 16, 2010 11:36 PM
FN LN
Toronto, ON

Some friends and relatives of agents don't want to do business with them for a variety of reasons.  I don't have any issues with the reasons.

Aug 17, 2010 12:18 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

There may be different angles on this. Perhaps the friendship IS too valuable to risk over a faulty ceiling fan. Sometimes it works and sometimes it is best to leave it alone.

Aug 17, 2010 12:26 AM
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

This still bothers me when it happens but I will say when I am interviewed to work with potential clients I turn it around as say the same thing. Strange though that folks would choose a stranger over someone they already trust!

Aug 17, 2010 01:27 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Courtney, I can see your point of view. However, sometimes when you are too close, friends/family prefer to work with outsiders.

Aug 17, 2010 02:15 AM
Courtney Poulos
ACME Real Estate - Silver Lake, CA

Thanks for all of the wonderful feedback. I suppose what I've learned from the different points of view here is that for some agents, it's probably best to pick and choose which friends/family we are comfortable working with and which we should refer out.

I, personally, feel like as a professional I would always be able to meet my friends' and family's needs--I would do what it takes to make sure they are more than happy with my service. There would be no risk that our friendship would be jeopardized over something like a faulty ceiling fan, staging, etc. I am honest, so they could expect that I would tell them the absolute truth about market value, etc.

I'm not afraid of setting the bar high, setting expectations, and accepting the results!

Aug 17, 2010 03:04 AM
Donna Galinsky
Allen Tate Company - Cornelius, NC
Make Lake Norman Your Home!

Maybe they are just uncomfortable with sharing their financial information with a friend?

Aug 17, 2010 03:28 AM
Brent Wells
The LivingWell Team - Prosper, TX
Dallas - Fort Worth

Courtney - I agree with Donna, many times friends or family don't want to share financial information. We help many of our family, friends and church members with real estate, but always understand if they don't choose us...

Aug 17, 2010 04:51 AM
Sonsie Conroy
I serve buyers and sellers everywhere in San Luis Obispo County - San Luis Obispo, CA
Energetic, Enthusiastic, Knowledgeable Realtor

I've done one deal with a fairly close friend. Six months after the house closed, she discovered information that she should have found out about when she did (or actually DIDN'T do) her due diligence. Now I am in a ticklish situation trying to solve her problem and avoid getting blamed for it.

I'm always leery of mixing money and friendship, for I have seen the nasty fallout more than once. I don't think it's anything about professionalism or whether or not you do a good job, but more about them having to reveal more information to you than they are comfortable with (finances in particular). Also, you find out a lot about a person when you are involved in a large, important financial transaction...some things you would rather not know.

If you love your friends, you might prefer to avoid doing serious business with them or for them, and just get their referrals.

Aug 17, 2010 05:35 AM
Kathy Kenney
Keller Williams, Princeton, NJ - Robbinsville, NJ
Realtor - Princeton & Central NJ Homes for Sale

My guess is that for the most part they don't want you to know their financial information.  That's OK with me, the only thing I need is a mortgage approval.  They can speak with a lender of their choice, or I will refer them to someone.  But if we can't count on friends and family, who can we count on?  I always try to do business by referral, for anything that I need.

Aug 17, 2010 06:16 AM
Stephen P. Panczak, Ph.D.
Keller Williams Coastal Partners - Palm Beach, FL
Real Estate Agent & Business Coach, (561) 254-8098

Courtney - some good comments already shared, it's sometimes diffucult to walk the personal and professsional line at the same time.

Aug 17, 2010 07:04 AM
Phil Cogan
Coldwell Banker Residential Real Estate - Coral Springs, FL

I have had a couple of friends tell me flat out that they don't want to be "embarrassed" by me knowing their financials. Maybe I need friends that are more financially stable. One does need to know how to keep friendship and business apart and it's a thin line.

Aug 17, 2010 07:21 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Courtney...you may be one of the few that can pull it off......interesting post......thank you

Aug 17, 2010 09:43 AM
Sonsie Conroy
I serve buyers and sellers everywhere in San Luis Obispo County - San Luis Obispo, CA
Energetic, Enthusiastic, Knowledgeable Realtor

Embarrassment may not necessarily mean "we're doing badly." It could be just the opposite. A lot of folks don't want anyone to know how WELL they are doing, to forestall invitations to invest, appeals from charities, friends asking to borrow, etc.

 

Aug 17, 2010 09:47 AM