THE SCIENCE OF SUCCESS
Walter Wattles was a self-educated scholar. His specialties were philosophy and religion. But he was primarily a lecturer and writer on the subject of attracting wealth to one's self, along with happiness and health.
I remember reading Mr. Wattles when I was in college. It wasn't as an assignment for a philosophy or economics course. It was because I came across his book THE SCIENCE OF SUCCESS: The Secret of Getting What You Want at Voertman's Bookstore adjacent to the campus of North Texas University, and was intrigued by the title.
There are three sections:
- The Science of Getting Rich
- The Science of Being Well
- The Science of Being Great
Although he wrote his book in 1910, the year before he died, Mr. Wattles' book has been printed again by Barnes and Noble. It's an artistically beautiful book with superb messages. The books are less than 10 bucks a piece.
It would be my suggestion that you buy one for yourself and a truckload to give to your clients.
GUERRILLA MARKETING
Jay Conrad Levinson has been seriously in the advertising and marketing business for many years. He's what I would call an icon. Two of his books should be in every salesperson's library: The Guerrilla Marketing Handbook and Guerrilla Marketing Attack.
I have lectured and written on marketing for at least twenty years. A substantial part of those pieces seem to have found themselves centering around something I learned from Mr. Levinson.
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
W. L. Moody, Jr. Circa 1945
While Dale Carnegie wrote it in 1936, it and its companion book How to Stop Worrying & Start Living still do more to provide the answers than the zillions of sequential books and articles that have been written by others ever since.
When I was about twelve or so, I wormed my way into a one-on-one audience with the richest man in our town. Just the two of us sitting at his dining room table eating cookies and drinking milk and talking about stuff.
"How can I be rich like you when I grow up, Mr. Moody?" I finally got up the courage to ask.
"Billy Cherry (everyone called me Billy Cherry - not Bill, not Billy, but Billy Cherry)," he said, "You have to have money working for you, people working for you, preferably both. And next you have to read and practice what Mr. Carnegie teaches in How to Win Friends and Influence People. And to make certain you stay on track, you need to read and re-read his book every year for the rest of your life."
Then he gave me his worn-out, dog eared copy. I still have it. I read it every year during the Christmas Holidays so I can start the New Year on track again.
EVERY GOY'S GUIDE TO COMMON JEWISH EXPRESSIONS
Although an Episcopalian, I always have been very close to my friends, clients and business associates who are Jewish. I know of no more honorable group of people. I know of no group I had rather have as close friends or do business with. If you want some insight, laugh and enjoy Arthur Naiman's 1981 paperback book. Like that "goy" Dale Carnegie's book, I read Mr. Naiman's every year as well. Oy vay.
CONCLUSION
Real estate people are often asked for advice on how to be successful. I don't know as I have been, but I can only imagine what a pitiful showing I would have made had these books not become a part of my life.
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