Does your broker, real estate board or MLS provide you with up-to-date market info? Do you use Trend Graphix for the latest market trends? Do you use Realtor.com as a source of info or the new HouseLogic site? Do you read the ActiveRain blogs? Or, the RealTown blog? Do you subscribe to an e-newsletter, like Heinz Marketing Insights or an RSS feed from Inman? Do you read and research the information that your consumers are reading on sites, like Zillow, Trulia and Redfin?
In classes I always check to see if agents are keeping up with consumers. For example if you go on a listing presentation and don't know the Zestimate, you could get blind-sided. Your seller has researched it. You need to know what information is out there, so you can position yourself as the expert. You can say, "That is a good place to start. It is an interesting computer generated computation based on all of the properties in the neighborhood, not just the ones that have sold recently. I have brought you the current information on what properties similar to yours are actually selling for in the area."
Have you looked at Trulia's average price per square foot calculations? Your buyers will. Haven't you found that they are up to the minute on price per square foot, especially condos? Do they match what you are marketing?
As Realtors, we need to check out these sites and more to stay current with the consumers in the marketplace. They are driving this marketplace. They are driving the changes in how real estate information is searched and delivered AND using mobile devices to do so.
Are staying you informed?
What sites are you using for information? What mobile apps are you using?
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