Sometimes it is nice to be ahead of the trends. I came across this article today from the International Property Journal echoing what we have known, and been utilizing for our client's to market their listings for the last year. It is called SouFun.
"Shares in SouFun Holdings Ltd., which runs China's largest online property site, jumped 73 percent on Friday after the company's initial public offering in the United States."
Below is a screen shot of Caimeiju profile on the Soufun microblog where we market properties for our North American Realtor Clients. 44,600 hits is not too bad.
China boasts the largest number of Internet users in the world, according to government data.
"SouFun is a full-scale highly hit website by the Chinese populous," Scott Sweet, senior managing partner at IPO Boutique, told the Financial Times. "It is number one for real estate, having according to Nielsen 46.3 per cent of the advertising marketing for real estate and their niche products."
If you are interested in marketing your properties on Soufun and other Chinese Social Media sites, contact us at Caimeiju.
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