"I Never Met a Real Estate Agent I Liked"

Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

How's that for an opening statement from the seller at a listing presentation?  Talk about an objection to overcome.  Considering the seller's statement and the 7:30 AM appointment time I wondered whether this one was lost before I opened my mouth.  With hand outstretched, he greeted me with, "I never met a real estate agent I liked."


I must admit by the time I arrived I already had a few points on my side of the scoreboard:

1)  The seller's trusted associate referred me.

2)  I was five minutes early for a 7:30 AM appointment.

3)  The seller told me I had 15 minutes to see the property and convince him to list with me; I have a one-sheet marketing plan that is concise and to the point. 

4)  I brought the buyer to a neighbor's house--the most recent sale in the neighborhood.

5)  He Googled me.  He found my Active Rain profile and at that time several hundred articles (now over 1100 and rising) allowing him to see my professional values, successes and my personal ethics.


Yes, he interviewed other agents, but when I walked out the door after my 15 minutes I felt good.  I did not know if I would receive the listing, but I did know I was prompt, knowledgeable and supported by a recent sale in the neighborhood, plus a wealth of information online.  Would it be enough?

Yes, it was! 

Norma Toering - REMAX Palos VerdesNorma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle - Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Information is deemed reliable but not guaranteed.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Curt Baumgarth 09/29/2010 08:24 PM
  2. Praful Thakkar 05/30/2017 11:05 PM
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Show All Comments
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I would probably look them in the eye and say, "neither have I." and then try to find out what the issue is.  They probably think they are getting ripped off on some level.  Then I would tell them exactly what I how I want to sell their home, why and what I am going to charge them.  These type of people do not want BS they just want the facts.

Sep 28, 2010 01:11 PM #92
Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

I feel I could have handled the same experience with one exception - I have a one page marketing and service plan and a presentation booklet for the seller.

I would be curious to see your one page plan to see if I am on track because OBVIOUSLY You Are!!!

Hope you would consider sharing....  Joy@GreatFloridaHomes.com

Thanks in advance.   Joy

Sep 28, 2010 04:17 PM #93
Tom Waite
Thomas Waite Real Estate Broker - Cypress, CA
So Cal-Apartment Bldg Investments

It's just like "speed dating" isn't it?

Hopefully, you got the listing and all went well...now you just gotta sell the home.

Sep 28, 2010 04:56 PM #94
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
RE/MAX Valencia, Stevenson Ranch, Santa Clarita

Times have changed and now it is my time to start interviewing the client to determine if all the value that I bring to the table will be appreciated or not!  I no longer want to be treated as a salesman, I am a professional and daily strive to work with clients that are looking for a true professional and not a ticket taker!  It's a long process but step by step...

Sep 28, 2010 06:59 PM #95
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

All I ever ask is for the interview or listing appointment. If they cannot tell the difference ad=fter I have left, I feel sorry for them.


Sep 28, 2010 11:26 PM #96
Mike Schneider
10 YRS with Active Rain ! - Lake in the Hills, IL

Great Topic Norma....

After my 20 yrs in this industry, i can usually tell within the 1st 15 minutes, if this prospective client is what i'm looking for. As Vickie #29 stated, I would be interviewing him as well. When necessary I have a 15 minute listing appointment protocol also....im looking for two points from the seller. 1) Their Motivation Factor and

2) how educated are they with current local market trends. In fact, if I was in your situation, i would have commented, 15 min is fine and if it lasts longer than that it would be because you, (mr seller) is asking questions.

You appear to have a great approach and mucho confidence. Congrats..and from what i read, you switched this seller into a believer. Thank you, for you definitely upgraded the stereotypical image many consumers have of our profession.

I would guess, your seller was somekind of 'engineer"...(talk about stereotyping...HA!) best wishes...


Mike Schneider, ABR, CDPE, SFR                                                                                               RE/MAX SUPERIOR PROPERTIES                                                                                                          Chicago Region

Sep 29, 2010 03:20 AM #97
Ryan Case
Pacific Servicing - Temecula, CA

Great job! Its good to see Activerain helped you in securing this listing!

Sep 29, 2010 04:09 AM #98
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

Hope you get it! I should make a 1 page listing sheet as well. good idea!

Sep 29, 2010 04:14 PM #99
The Elise Bickel Team
ReMax Select Realty - Pittsburgh, PA
Leasing, Property Management and Sales

Hope you get it! I should make a 1 page listing sheet as well. good idea!

Sep 29, 2010 04:14 PM #100
Arlene Baxter
Red Oak Realty - Berkeley, CA
Listing/Buying agent, Historic to Green, 2012 REALTOR of the Year, Berkeley Association Berkeley CA & environs

Norma, Thanks for sharing a great story. Perhaps I could have condensed my listing presentation on the spot into 12 minutes to leave 3 minutes for questions.  I have a two-page statement of commitment to my sellers that I customize for each listing in advance. Perhaps we could share our written summaries?

The real question is, with such a tricky beginning, would you want the listing if you got it? Sounds like you did, and that's super. Congratulations!K

Sep 29, 2010 06:08 PM #101
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

You had to overcome some obstacles...starting with a 7:30 am appointment, but with the homeowner's assoicate referring you, you walked in with a plus in your corner already...nice job!

Sep 30, 2010 12:31 AM #102
Laura Coffey
Keller Williams VIP Properties - Valencia, CA
Keller Williams VIP Properties

I'm impressed how you handled the appointment and.... all these comments.

Sep 30, 2010 10:21 AM #103
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

How about the reverse problem? I have a friend selling her parents home in NJ. She's a people person, and just loves loves loves people.

When she told me about selling, she said there was a realtor who'd been sending emails for years, though she suspected it was automated.  She felt loyalty to the agent, though had never had a face/face.  My suggesstion was that she/parents interview 3 agents.

She called this week, they have. She was amazed at how different people were.  She loves them all, doesn't know who to go with.

So, while some don't like realtors, some people do love realtors.

Congrats on your preentation & success.

Sep 30, 2010 05:08 PM #104
Liane Thomas -Top Listing Agent
BROKER Allison James Estates & Homes BRE 01885684 - Corona, CA
Bringing you Home!

Great job! I love short listing appointments that get right to the point. Congrats on your new listing!

Oct 01, 2010 06:30 AM #105
Brenda Hughes
Evansville Home Staging & Re-Design - Evansville, IN
Home Staging & Re-Design Southern IN, KY

Good job, you give a very good example of being organized and prepared for your meeting with client.  So many people are just bluffing their way thru and don't have all the information and facts together they need for their meeting.  You showed your client you were a professional and knew what you were doing!

In my business I have the biggest challenge helping agents to understand the need to hire a Professional Stager (like me:)) I make sure that they and the home owner haven't missed something in preparing the home for sell.  Why take a chance of missing something that could cost the sell of the home to take longer and potentially have to lower the price of the home.

Oct 01, 2010 05:25 PM #106
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

15 minutes and out the door! Wow! I wish mine were that fast. Good for you!

Oct 16, 2010 04:37 PM #107
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

Congratulations you deserve it.  it sounds like the sellers are lucky to have you working for them.  Margaret C.

Nov 22, 2010 05:14 AM #108
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Norma I  missed this post thanks to Praful Thakkar  dusting off some ancient posts in the archives I am here...my attitude is different this is a person I might not want to take on as a client... I decide who becomes my client... especially when I am on the listing side where I spend close to $3000 dollars in the first week of the listing. He thinks he is doing me a favor sorry he needs a trusted adviser ...Endre

May 30, 2017 11:23 PM #109
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Well, it does help to be confident, knowledgeable and prepared ( not every one is:). Well done Norma! 

May 30, 2017 11:37 PM #110
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Praful is great at bringing alive again old posts.   I've heard people say that about real estate agents too.  What a shame the reputation the industry has.  Good for you  for not getting rattled at 7:30am and for overcoming that objection. Have a great Wednesday! -Kasey

May 31, 2017 07:26 AM #111
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