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The Other Kind of Door Knocking

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Home Builder with Retired

The Other Kind of Door Knocking

In This Post

If Realtors should or shouldn't knock on doors, who should?

 

There have been some featured posts in the past few days concerning door knockers. Does door knocking open new doors for Realtors looking for business in neighborhoods new to them, or even where they live make sense? Is it a bad practice. Greg Nino is strongly against it in his post Door Knocking For Business Is Dangerous, Desperate & Borderline Pathetic...
and there have been several comments supporting his view point.

In his post Greg refers to a featured post and I think it was the one by Durrell Thomas entitled For Door Safe to knock or notKnocking, This Works Like Crazy. Durell provided a script which he uses and several commentators have agreed with him that door knocking is probably an effective tool. Both posts have in the neighborhood of 70 comments and I'm not keeping score, but am interested in the dialogue.

I learned years ago from a young woman who, with me as her agent, liked a home in a neighborhood she didn't know well, but she liked the house enough to make an offer. There were multiple offers on many homes at the time and she wrote an aggressive offer, but asked me to hold on to it until she did her version of a neighborhood review. Offers were to be presented the following day and I took my turn. We were $5K less than the highest offer, but the seller said "I have to take this one." My client had gone out and knocked on every door in the neighborhood and introduced herself. She told the people who answered that she wanted to buy that house but first she wanted to know who lived around it and what they were like. The seller said he had to take it because the neighbors told him that they wanted that woman to be a part of the neighborhood.

Whatever your reasons are for door knocking or not, go ahead. But the best way for a buyer to know a neighborhood is to become a part of it without relying entirely on what the listing or selling agent says, or what police reports or blogs say.

Posted by

 

 

 

 

Glenn Roberts
Retired

 

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Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Glenn, I have knocked on doors to get to know a neighbor hood better, and I have had clients do the same..most people are friendly and open and honest.

Sep 30, 2010 05:32 AM
Glenn Roberts
Retired - Seattle, WA

Gerry - And that's how you know you've found a good neighborhood.

Sep 30, 2010 05:42 AM
Kristen Wheatley
Better Homes & Gardens | The Masiello Group - Brunswick, ME
Supporting Success - Best Job in the World!

What an awesome and productive strategy for the buyer.  This is a totally new one for me.

Sep 30, 2010 05:47 AM
Glenn Roberts
Retired - Seattle, WA

Kristen - and it wasn't even a strategy. She wanted to know who the neighbors were before she bought a house.

Sep 30, 2010 06:24 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Glenn, We've often recommended to our buyers to knock and talk to the neighbors prior to proceeding.  It's a great way to decide if everything together will work!

Sep 30, 2010 07:35 AM
Glenn Roberts
Retired - Seattle, WA

Liz and Bill - If everyone did that we'd have friendlier neighborhoods.

Sep 30, 2010 08:17 AM
Tish Lloyd
BlueCoast Realty Corporation - Wilmington, NC
Broker - Wilmington NC and Surrounding Beaches

Glenn:  Excellent post!  Very thought provoking.  I've heard both schools of thought via seminars and I must say, I always find myself leaning in favor of this type of "door knocking"!  Had to push that button!

Sep 30, 2010 12:19 PM
Glenn Roberts
Retired - Seattle, WA

Tish -  I agree with the many who know people are tired of solicitors on the phone and at the door, but everyone likes to meet the new neighbor.

Sep 30, 2010 12:25 PM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

I have never been a door knocker myself, but I have known several people who were very successful at it.

Oct 01, 2010 09:22 AM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

I've never been a door-knocker myself, but several people in my community have been extremely successfuly with that tactic.  It's been on my "to-do" list for about 40 years.  LOL.

Oct 01, 2010 02:16 PM
Glenn Roberts
Retired - Seattle, WA

JL - It takes a certain personality and a warm smile, I think. Something I lack.

Margaret - Since you could walk?

Oct 01, 2010 02:39 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Glen,

What a great story!

I did a lot of door knocking back in the 80's.

Not so much now

Phil

Oct 01, 2010 06:38 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Interesting story Glen. It certainly helped her seal the deal in this situation!

Oct 02, 2010 04:06 AM
Glenn Roberts
Retired - Seattle, WA

Phil - Times have changed since the 80's, some for better and some not.

Bill - worked like a charm, but she was charming.

Oct 02, 2010 04:48 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Gathering information, connecting, networking does not just happen between brokers, agents, or thru the mls, on line. Take it to the top level. One on one. Surf the neighborhoods, meet the people, give your career in real estate a boot in the butt. Shot in the arm.

Oct 03, 2010 04:18 AM
Glenn Roberts
Retired - Seattle, WA

Andrew - The people are key.

Oct 03, 2010 04:57 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Glenn,

I don't cold knock.  :)

This is a good story and that lady wanted that house.  I admire someone that goes after what they want. 

I've had a client kind of do a similar thing.  She was a buyer that and already knew the neighbor to the home for sale so she went to see her friend and told them that she wanted to buy the house next to them.  It worked because they were also friends with their neighbor who was the seller.

Oct 03, 2010 12:30 PM
Glenn Roberts
Retired - Seattle, WA

Judi - I think people are starting to get starved for real personal contact and more of this kind of thing will prove successful.

Oct 03, 2010 12:44 PM
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