Special offer

Agents Owe Clients the Truth, Even if Clients Don't Want to Hear It

Reblogger Eric Kodner
Real Estate Broker/Owner with Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes

The title of Elizabeth Weintraub's post says it all.  Real estate professionals need to BE professional and tell their clients the truth, whether or not the client wishes to listen.  I'm reminded of a speech by a CRS instructor in which he advised us to tell our clients, "I'm not always going to tell you what you want to hear, but I promise to tell you what you need to hear".

Original content by Elizabeth Weintraub Sacramento Broker DRE #00697006

confusionI was reading another agent's blog this morning about dealing with a screwball situation and unreasonable demands. I made the comment that the icky part of the real estate business is when an agent has to choose between being honest and getting more business. Because sometimes when an agent tells a client the truth, that person is unprepared to hear it. Not only that, but because the client doesn't want to hear the truth or refuses to believe the truth, that person will look unfavorably upon the agent. An unfavorable opinion equals no more referrals. No more referrals hurts an agent's business.

So, what does an agent do? Is it wise to compromise?

I say no. I believe in telling the truth. That doesn't mean let it all hang out, but it does mean being honest, knowing full well that the honesty may not be well received. Being honest sometimes means an agent will lose business. A client may not like the agent as a result. But as like-able as one may want to be, the other side of the coin is you can't please everybody 100% of the time. It's impossible. And you can drive yourself crazy if you try.

An out-of-area seller called me yesterday about taking a listing in Land Park. He told me how much he wanted to list his duplex for and asked whether I would do it. Ordinarily, if I think a seller is listing a home too high, I will say so yet take that listing for a couple of months, just to see how it goes. Because it's possible a Bay area buyer will overpay for a home in Land Park. I don't like to be judge and jury. It's not my home. But I do need to be honest.

Based on my experience over the years of selling homes in Land Park, I can pretty much predict at what price a home will sell. I explained to this guy what similar properties had sold for and why. Didn't matter. He demanded I sell his fixer-upper duplex at $450,000; said it was my job to get that for him. He got huffy with me. No, sorry, it's not. Because it's not gonna happen. Not in this real estate market. Maybe in an alternate universe but not in this one. Well, my name is mud to this guy.

Hey, is anybody else watching Fringe? That show has become so darned confusing. I finally figured out that each show is now based in alternating universes. If the opening shots are tinged in red, it's the parallel universe. If the opening is blue sky and clear, whoa, wait a minute.

Photo: Big Stock Photo

sacramento short sale agent

---

Elizabeth Weintraub is an author, home buying columnist for The New York Times-owned About.com, a Land Park resident, and a Land Park real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout Sacramento. Call Elizabeth Weintraub at 916.233.6759. Put 35 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. DRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available through bookstores everywhere and at Amazon.com.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.

The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate.

Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice. It could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

 

Posted by

Contact Broker Eric Kodner with Wayzata Lakes Realty about Minneapolis & Saint Paul area properties, including Lake Minnetonka, Edina and the Minneapolis City Lakes area (Lake Calhoun, Lake of the Isles, Lake Harriet). We also sell on the Saint Croix River and on Lake Superior, including Bayfield, Wisconsin and Madeline Island homes.  With sixteen years experience marketing and selling waterfront properties in Minnesota and Wisconsin, we know Lake Minnetonka and Madeline Island real estate.

Wayzata Lakes Realty LLC (Minnesota) and Madeline Island Realty LLC (Wisconsin)

Real Estate Brokerage licensed in Minnesota & Wisconsin

Phone or Text Message 612.670.2539

EMKodner@Gmail.com  or

MadelineIsland@Gmail.com

Wayzata Lakes Realty

 

 

 

 

Comments(3)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Glad you did the reblog, as I had missed this important post, first time around.

Oct 26, 2010 04:55 AM
Alex Morris - Austin Real Estate Agent
Austin, TX

As we were always told, honesty is the best policy.  If you lose one deal over being honest, you will earn 10 for that 1 through your integrity.

Oct 28, 2010 05:49 PM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Thanks for reblogging Elizabeth's very insightful post. Laying out the truth is especially important in a short sale situation. Realtors need to deliver the brutal facts in a compassionate manner so the seller can make an informed decision. People need help, not temporary appeasement.

Oct 30, 2010 04:48 AM