I sold a home in Long Grove.... What was the secret? 
Which of the 3 p's made it sell?
Did it sell becauses of the Price? the Presentation? or the Promotion? Probably a little of all of them but mainly ... Yes you guessed it- the price!
It sold because it was priced right! I call it the magic price!
Did I not mention Presentation and Promotion? The home was presented beautifully and promoted superbly. However, many homes are gorgeous, listed with experienced realtors and these homes still don't sell.
So why did this home actually sell when it did. Did I mention it before... Price! We dropped the price from $719,900 to $679,000. That was the magic price....
Price is what matters. There is a price which is compelling to the buyers presently in the market and if you lower the home to that point, you will generate a reason to purchase. Sometimes if you lower the home just below the market value, you can get multiple offers which will drive the price back up. If you don't get multiple offers, you will at least get an offer close to your asking price.
Some clients cannot afford to lower their price to the magic price... Then it is the lister's decision whether they will stay on with the listing or wait to be the 2nd or 3rd realtor when the seller becomes more realistic. Although a seller says that he can't afford to lower the price, in my opinion he really can't afford not to.
If you are looking for a Long Grove Il real estate agent to sell your home, I will find you that magic price!
Judy Greenberg's websites, www.buffalogrovehomes.com www.vernonhills-homes.for-sale.com provide all the information regardless as to whether you are a potential Buffalo Grove buyer, lessee, seller or lessor.
Judy can be reached at 847-602-5435 or via email at info@buffalogrovehomes.com. Judy has helped people move in and out of the Chicago Northwest Suburbs. including but not limited to Long Grove, Kildeer, Buffalo Grove, Lincolnshire, Vernon Hills, and Hawthorn Woods.
Facebook Profile: http://www.facebook.com/JudyGreenberg
Linkedin Profile: http://www.linkedin.com/in/JudyGreenberg
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