7 Reasons why your house won't sell!

By
Real Estate Agent with Coldwell Banker Residential
http://actvra.in/lq

Back in August of last year, I published a post called 6 Reasons why your house won't sell.  It garnered an unbelievable (at least unbelievable for ME) 192 comments, after being viewed 8667 times, and having 7,934 people "click" on it.  That means that 2.4% of the people who viewed the post, were moved enough to leave a comment behind.

The average, at least for me, has been less than half of that return... more like sightly under 1%.  It was also "reblogged" by an astonishing 47 Rainers to share with their readers.

Soon after posting, a local Realtor publication contacted me, having found the article on Active Rain, and asked if they could publish the article, with my byline, of course.  As you might imagine, I said "yes", and picked-up 438 copies of that issue (my mother loved them).  So I thought it might be time to review and revive that post, and let the "next generation" of readers have their shot at it:

________________________________________________________________________________________

7 Reasons why your property won't sell

1. Your property won't sell because your photos are "less than impressive". The vast majority of home buyers start their search for a home on the Internet, so your property had better look fantastic in print. Not just nice, it has to look downright fabulous.  Today an internet view is the same as a 'virtual showing'... if your house gets past that, then they might (just might) make an appointment to see it in person... You should really consider that your SECOND showing. Today's online viewers are expecting good quality photos (and lots of them...the picture below... taken from Google Maps... is completely unacceptable.  That's a $500,000 listing, take a moment and your digital camera and force your agent to go earn their commission), a virtual tour, maybe even a floor plan, and they need to be high-quality, or don't bother.

2. Your property won't sell because it's overpriced. It's important to be as objective as you possibly can.  Look at the home as though you were a "buyer"... if necessary, make an appointment with your Realtor to view other properties that are priced comparably to yours.  Be brutally objective.  Given the other options on the market (and yes, you DO have to include short sales and foreclosures on your list... your potential buyers are!), would YOU buy your home, over the others that are currently available on the market?

If the answer is "NO", (and try to be as honest as you can) well then you have your work cut out for you, don't you?  You either have to "update" your home to meet or beat the competition...(that might mean an updated bathroom or kitchen, or neutralizing some decorating... remove that old wallpaper that was there when you bought the house or lower your price to adjust for it.  if you can't afford to sell it for the price, that you KNOW it should sell for, this may not be the right market for you to sell.  Consider taking it off-market.

3. Your property won't sell because it shows badly. This could mean almost anything... from the 60 pound Rottweiler, barking and drooling at the potential buyers from behind the safety of the flimsiest child-gate, to the lingering smell of 30-years of smoking.  Maybe the carpeting shows traffic-pattern wear, or your windows allow in slightly more than daylight.  All things that aren't visible from the internet, but whoa.... once you get inside the house... they show up, like a cat-urine-soaked-shag carpet on a 95 degree day in New Orleans!

4. Your property won't sell because you're invisible. Today's buyer comes from the internet, almost exclusively.  Have you (or your agent) simply plopped the property on the MLS, and started praying?  Are you on all the websites...(Trulia, Zillow, Craig's List, Google Base, etc...) all the places that buyers are searching?  If not, you need to be, now! Don't try to be a secret, in today's electronic world.  You want to be found, and the sooner the better.

5. Your property won't sell because your listing is tired and stale on the market. Okay... yes, you overpriced your home initially when you first came on the market a year and a half ago.  But since then you have reduced your price almost monthly, constantly chasing the market down. Now, finally you're truly priced where you believe should be, but your listing (not your house) has become tired and stale.  Everyone who is looking for your type of property (ie: 3br/1.1 bath) in your area has already seen the listing online, or in person and they remember that there was "something" about it that they didn't like... but what they don't remember is... what they didn't like.... was the price.   Time to take the listing off market.  Let it cool off (3-6 months), and bring it back on fresh in the Spring.  Yeah, you'll have 6 mos. worth of holding-costs... but you'll more than make up for it in your purchase price.

btw... Resist the temptation to bring the house back on at a higher price, than when you left the market.  Just "don't do it"!

6. Your property won't sell because your house won't appraise. The house looks great... you've finally gotten someone to bring you a bid on your slightly over-priced, but beautiful pied-a-terre.  But the bank appraiser says it's worth $20,000 less than your buyer has agreed to pay.  Heavy sigh... bite the bullet.... negotiate with them.   If you have to drop the price $20,000 to make it work.... "make it work"... chances are, anybody else trying to buy your house will run into the same problem. If you're not willing to negotiate the difference, you may find yourself with no buyer, and accepting a lower offer somewhere down the line.

7. Your property won't sell because it's unavailable to show. You have a baby, and a 1-year old.  And they need their naps.  So you've told your Realtor in no-uncertain-terms, that you'll only allow showings between 9:00a.m - Noon, and then again from 2:30-5:30 p.m.  And no showings on Saturday or Sundays.  "After all", you've told him "we still live here.. it's our home!".  Well guess what?  They can't buy it, if they can't see it.  As good as your online photos are, they're no substitute for an in-person visit. "If they really want to see it, they'll reschedule", you're already answering as you read this.  Nonsense!  What they'll do, is they'll just move on to the next property in line (there are dozens like yours available) and maybe they'll buy that one instead.  Once you put your property on the market it stops being your "home", and has become your "product".  And you want your product to be seen by as large a buying audience as possible.

So, there you have it.  Stick around another year and half.  Who knows, maybe by August of 2013, I'll have EIGHT reasons why your property won't sell!

Posted by

 ALAN MAY, Realtor®


Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 1710 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

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Re-Blogged 61 times:

Re-Blogged By Re-Blogged At
  1. Michelle Francis 11/29/2010 11:48 AM
  2. Christine McInerney 11/30/2010 08:37 AM
  3. Ryan Case 11/30/2010 10:44 AM
  4. Kathy Mendham-Meathrel 11/30/2010 12:53 PM
  5. Richard Iarossi 11/30/2010 01:35 PM
  6. Gabe Sanders 11/30/2010 11:40 PM
  7. Joanne Gillet &The Edge Of The Beach Team ---- Pawleys Island, SC 11/30/2010 11:49 PM
  8. Rhonda Abbott 11/30/2010 11:52 PM
  9. Bill Cobb 12/01/2010 12:52 AM
  10. Steve and Jan Bachman 12/01/2010 01:17 AM
  11. Brian McCabe 12/01/2010 01:58 AM
  12. Bob Pisa Downing-Frye Realty 12/01/2010 01:59 AM
  13. Diana Marshall 12/01/2010 02:01 AM
  14. Melissa Brown 12/01/2010 02:01 AM
  15. Victoria C.B. Trees 12/01/2010 02:03 AM
  16. John Ryan 12/01/2010 02:09 AM
  17. Paul Francis 12/01/2010 02:22 AM
  18. Whit Procter 12/01/2010 02:26 AM
  19. ERIC TRAUTMANN 12/01/2010 02:31 AM
  20. Lorri Malloy 12/01/2010 02:34 AM
  21. Jerri Schick 12/01/2010 02:34 AM
  22. HECTOR TORRES 12/01/2010 02:58 AM
  23. Raoul Loustaunau 12/01/2010 03:03 AM
  24. Lisa Hanley 12/01/2010 03:04 AM
  25. Anne-Marie O'Sullivan 12/01/2010 03:24 AM
  26. Rebecca "Becky" Joens 12/01/2010 03:35 AM
  27. Linda Mitchell 12/01/2010 03:44 AM
  28. Lainie Ramsey 12/01/2010 03:48 AM
  29. Angela Gomez 12/01/2010 04:22 AM
  30. Josh Boissonneault 12/01/2010 04:34 AM
  31. Christy Rice 12/01/2010 04:34 AM
  32. Dana Voelzke 12/01/2010 04:44 AM
  33. Todd & Devona Garrigus 12/01/2010 04:53 AM
  34. Jeff & Koreen Firnstahl 12/01/2010 05:04 AM
  35. Monica Hess 12/01/2010 05:06 AM
  36. Laura Dobbins 12/01/2010 05:09 AM
  37. Pat Starnes, Brandon, MS 12/01/2010 05:15 AM
  38. Rob Arnold 12/01/2010 05:29 AM
  39. Erick Blackwelder 12/01/2010 06:30 AM
  40. Gene Riemenschneider 12/01/2010 06:43 AM
  41. Courtney Poulos 12/01/2010 06:58 AM
  42. Debbe Perry 12/01/2010 07:02 AM
  43. Debbe Perry 12/01/2010 07:02 AM
  44. Carla Reeves 12/01/2010 07:17 AM
  45. Reg Gupton 12/01/2010 07:46 AM
  46. Thomas J. Murphy 12/01/2010 09:20 AM
  47. Marianne Grant, Realtor 12/01/2010 12:25 PM
  48. RhondaHeaslip NanaimoRealEstate 12/01/2010 01:19 PM
  49. Nicole Donaghy 12/01/2010 01:35 PM
  50. Pat Tasker 12/01/2010 02:51 PM
  51. Marybeth Beard 12/02/2010 01:04 AM
  52. Ana & Melissa SW Illinois Real Estate Brokers 12/02/2010 02:25 AM
  53. Sandy McAlpine 12/02/2010 05:56 AM
  54. Leeza Morris, 12/07/2010 02:56 AM
  55. Judy Chapman 12/07/2010 02:12 PM
  56. Kym Tarr 12/15/2010 05:31 PM
  57. Chris Ann Cleland 12/19/2010 04:13 AM
  58. Joyce Marsh, Florida Real Estate 12/21/2010 12:57 AM
  59. Barbara Martino-Sliva, Top Producer 12/21/2010 01:17 PM
  60. Gail Robinson 01/03/2011 04:16 AM
  61. Joe Kenny 01/10/2011 02:17 AM
  62. Stephanie Sullivan 06/20/2011 06:43 AM
Topic:
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7 reaons why your property wont sell

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Rainmaker
431,795
Brian Rugg
Rugg Realty LLC Sun City Texas 512-966-3200 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello Alan:

 

When you're hot you're hot, and why argue with success, Hollywood has been cashing is on sequels for years.

Dec 13, 2010 02:55 PM #252
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Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Alan...If those duplicate comments get you more Google juice please find out how it happens and let me know.  I'll even give some AR points to you (even though you don't need them and they are dear to me).

Meanwhile you have provided a great handout for sellers.  It is also a good list for new agents to review so they are prepared when meeting with a seller that needs "coaching" in how to sell their home.

Kate

Dec 13, 2010 03:28 PM #253
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Brian - LOL... true enough.

Kate - thanks for that.

Dec 14, 2010 12:39 AM #254
Rainmaker
418,343
Robert Schwabe
EXP Realty - Orange Park, FL
Orange Park Real Estate

Alan - Great post. It looks like many other Active Rainers thoutht the same thing. This makes 256 comments  good going.

Dec 14, 2010 01:42 AM #255
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Robert - it certainly appears that way.

Dec 14, 2010 01:55 AM #256
Rainer
59,532
Dennis & Terri Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 45 Days or We Se

This should be required reading for all sellers. Great Post.

Dec 17, 2010 07:12 AM #257
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Dennis & Teri - I certainly agree... but then, I may be biased.

Dec 17, 2010 08:12 AM #258
Rainmaker
865,397
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Alan - I don't know why I didn't reblog your first post, but I'm definitely reblogging your second one.  This is a classic! 

Jan 03, 2011 04:11 AM #259
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Gail - you're too kind, blog away.

Jan 03, 2011 01:11 PM #260
Anonymous
Hillary

Great Alan...how true.  We actually have been called in to deoderize and clean homes that were literally "stale" and have been on the market for months.  But, that's the breaks in recent years.  Great tips and visuals that I'll use to help us sell a 2nd home in Virginia...priv. lake, dock, 1 acre anyone?

Jan 04, 2011 08:36 AM #261
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Hillary - good luck with that acre.

Jan 04, 2011 10:01 AM #262
Rainer
214,872
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

I didn't want to be the only Rainer not commenting on this.  Yeah I know it was written before I got my head back in the rain but still felt I owed you some gratitude for a great post thats going to get reposted again.  Talk soon

Jan 10, 2011 02:14 AM #263
Rainmaker
1,777,400
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

There are more reasons but boy, these are corkers.

Jan 10, 2011 02:18 AM #264
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Joe - thanks for that (good to see you around again)

Andrew - they sure are!

Jan 10, 2011 05:15 AM #265
Rainer
11,948
Robert Adams
Keller Williams Realty, South Tampa - Tampa, FL

Thank you for reposting, I was not on Active Rain for the first round.  I look forward to the next addition and reposting.

Jun 02, 2011 06:51 AM #266
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Robert - you can rest assured, that I will repost this one again when the time comes... I'm sure by then it'll be 8 Reasons!

Jun 02, 2011 07:36 AM #267
Rainmaker
704,483
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Alan-This one is as relevant today as it was when you first posted it.

Aug 22, 2011 10:57 AM #268
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Wayne - I can't disagree.

Aug 22, 2011 11:20 AM #269
Rainmaker
759,494
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Alan, glad Kathy reblogged this, it is excellent, all true and quite frankly, more often than not the case at least one of these reasons is operative.  It takes a very good Realtor to make it clear to a client.

Jan 05, 2012 05:28 AM #270
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Joanna - communication with your seller can be the most challenging.

Oct 24, 2012 05:05 AM #271
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