Special offer

This marketing piece works!!!!! Mortgage and Listing leads

By
Services for Real Estate Pros with Atlantic Insurors NJ# 1071026
You need to stop by your favorite hardware store for some little rocks and swing by a supermarket for plastic bags (the small kind). If you take a few little rocks and a business card (call to action business card) and place them in the plastic bag. Fill as many bags as possible. When you're ready find an area that you want business from and drive by each house and throw this bag and rock into their driveway. The rock is in the bag so it doesn't blow away. Our target people will call you if there is a call to action. I have seen a driveway guy do this and his business exploded! I would add if these people call for a mortgage analysis that when we meet I place a sign (all with my contact info and call to action) on their front lawn. I think after about 3 times of doing the drops that you will have a number of calls coming in. In addition, the signage will help increase the calls too. I will keep you posted on my project starting on Monday. I will post when I start getting calls and how many. Wish me luck! Have a great day!
Kim Bragg
Bragg & Associates Real Estate, LLC - Augusta, GA
Broker/Owner, ABR, CRS, GRI, ePro
Looks like a Purple Cow to me.  Keep us posted.
Sep 11, 2007 02:08 PM
Karen Monsour
Coldwell Banker Fort Lauderdale Beach - Fort Lauderdale, FL
REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert!

Chuckle, chuckle, made me lol! New concept for sure.  With my luck the police would see me throwing these bags onto a persons driveway and charge me with littering...

Yes, Keep us posted.

Karen Monsour, Fort Lauderdale, FL 954-464-4194

Sep 11, 2007 02:14 PM
Leo Namiot - LeoLends.com
Canopy Mortgage - Leo Namiot - Saint Augustine, FL
More than just great rates
Keep us posted, sound like a unique concept for sure,,,, Good luck
Sep 11, 2007 02:32 PM
Raj Dhaliwal
Century 21 Coastal Realty Ltd. - Abbotsford, BC
Personal Real Estate Corporation
Keep the Activerainers posted for sure. What if all those people throw the rock(eted) bags at your car the next time you drive through the neighborhood. Scary stuff, but don't be negative,, it just might work.  
Sep 11, 2007 02:39 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida
I see HazMat, EPA and the DEA checking the little baggies.  You'll get calls all right!
Sep 11, 2007 03:17 PM
Michael I. Pulskamp
Mainstreet Brokers - Jackson, CA
REALTOR, EcoBroker, GREEN Desingnee

Well this is not new to me, and it pisses me off to find trash, that is what is is to me, in my driveway.

NOBODY THAT I WOULD WORK WITH WOULD WOULD LITTER IN MY YARD!

I have called driveway people and given them an earful and used up their time over this technique. But It will work with some I suppose.

Just don't drop that in my driveway! Could there be a less personal or less respectful way to introduce you and your service? Maybe a bag off dog doo left, on fire, on the doorstep with a card clipped to it?

Just my $0.02. I wouldn't think about doing this. Just me. No offense meant to you, until you drop one in my yard!

 

Sep 11, 2007 04:26 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

You're joking, right? 

 

 

Sep 11, 2007 04:30 PM
Larry Bailey
American Financial Resources, Inc. - Parsippany, NJ

I have a better idea, why not shot a shot video of the proper technique of the "Rock Drop" and follow-up. I am very interested to see how to do it properly.

 thank you for taking my request seriously.

Larry Bailey

609-760-7222

www.sjbam.com

Oct 09, 2007 02:37 PM
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes
Probably too intursive for me, but good luck :)
Oct 09, 2007 02:44 PM
Carlos Scarpero
Epoch Lending - Centerville, OH
Mortgage Loan Officer
That's so funny! My mom just got one of these today and just HAD to it show me!
Oct 09, 2007 05:10 PM
Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent
i am so interested in this, Keep me posted
Oct 10, 2007 12:53 AM
Anonymous
Karen Monsour, Realtor, Fort Lauderdale

So, how do you handle the condominiums...do you have a backhoe full that you just dump at the entrance???

Just wondering....

I think do hangers would be a better way to go...I don't open trash I see on my driveway...I just have the lawn guy throw it out...

Oct 10, 2007 12:01 PM
#13
Gary McNinch
Better Properties Real Estate - Renton, WA
Broker, Renton WA Real Estate

Reminds me of a former colleague who would knock on doors at 5 am, not get an answer and leave his trash (crappy "call me" flyer) in the door.  Then he wondered why no one called (except the folks who were mad because he woke up their dog).  

My suggestion - leave quality or unique stuff or go face to face - Good luck.

Oct 10, 2007 02:54 PM
Shawn Ziem
Atlantic Insurors - Clifton, NJ
Insurance Doctor
Hey guys. what a response I got from an idea that I got from a driveway staining guy. No, I did not do this idea because no one would actually call on it. I actually got what I described from a driveway guy and called on it for the hell of it. He actually was blowing me off and I was like "man, you dropped a bag with a rock and a business card in it on my driveway and you are not gonna help me, he said oh oh I thought you were selling something. I actually think it would work but I have not had the time to get the nerve up to do it. I noticed alot of you said it would be taken as trash and others said it would make you pissed off. If no one is doing it then how can someone actually say it would piss people off! I will tell you if and when I attempt this marketing idea. I need to find the right rock to make this whole thing work like a charm...hahahahaha
Oct 17, 2007 02:33 PM
Shawn Ziem
Atlantic Insurors - Clifton, NJ
Insurance Doctor

Has anyone tried this wonderful marketing idea? I wanted to revisit this and see if anyone attempted it. I have not to tell you the truth! lol

Nov 09, 2009 08:59 AM