How to REALLY blow away the competition...

Joanne:

It's about being unique. This is the hardest thing for most folks to get their arms around. It's about letting the world know that you specialize in something. For me it's using advanced financial strategies to help my clients improve cash flow, save tax dollars, and reduce their lifetime borrowing expense so they can be wealthier sooner. (Plus I wrote a book on credit scoring) Plus I guarantee closing costs to the penny. Plus I get quoted in the national news media on mortgage finance. Now, don't get me wrong, I'm just a guy who needs a haircut. But the point is clients know I'm different.

So be different. Write a book on a real estate topic. What do you like most about your business? What do you bring that's special? If that's hard to answer because you've never thought this way before, spend a weekend thinking of your ultimate business. Who would you serve? What would they think of you?

Then go market to those people! What can you guarantee that nobody else does? Who can you serve that nobody else is? I know of one agent who specializes in helping single mothers. She's flooded with work.

I hope this helps.

It really does help, you always think everything has been done before.  I also love your closing cost to the penny.  It must be so easy for agents to market you. 

ps your hair is good.

Awe  thanks Joanne, but that you should see me now: dreadlocks!

Anywho, if you'd like to brainstorm, just let me know.

Talk soon,

Dan