I have had more than one go thru with Weight Watchers and the difference between immediate success and slower success is: "Write it down". When I did my tracking (Weight Watcher code for writing it down) I was always successful.
The same goes for marketing. As a broker and a person who has to generate business I can tell you that you will do more business if you begin to write down your daily marketing activities. I used to write everything down on a yellow pad and just recently stated tracking on computer. My way is not as sophisticated as some of the programs I have seen. All I do is send myself an email. I leave the email open and downsize it on the computer. Every time I do another marketing activity I enter it and then print the email out at the end of the day. I know I could save it but i still like paper and I review it. I keep the print outs and review them occasionally. It is amazing that I can actually see the cause effect relationship between my business and the type and volume of marketing that I am doing.
I record emails, phone calls, mail, belly to belly, attending meetings; everything. I write everything down. I started Mortgage Magic in April of 1990 and I personally have had loan fundings every month since I started being a loan broker; that is 249 months and my average is just over 8 loans a month (personal - not company) These are not Super Star numbers but they are respectable. So my advice is ...
Write it down.
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