3 Effective Ways to Work Through Today's Real Estate Market

By Margaret Kelly

RISMEDIA, January 26, 2011-I'm encouraged by the straight talk in the industry about economic realities and effective ways to work through this recession. There's still a long road ahead as we navigate record-high foreclosures, steep unemployment and foreclosure moratoriums that can prolong recovery. But we're taking appropriate action and having the important conversations that will put real estate back on track.

Take Note
Over the past few years, agents have streamlined their operations, gone back to the basics, focused on training and professional development, and even created a new slate of services to accommodate the changing needs of their clients. You might say, "Well, I had no choice but to adapt."

But you did. You could have remained stagnant, refused to grow or even left the business altogether. There's one key reason so many of you stayed to see housing and your clients through this downturn: You love being a real estate agent and can't imagine doing anything else.

Take Pleasure
When was the last time you told someone that you love what you do? What might seem obvious to others sometimes warrants a reminder.

Truth is, taking pleasure in your day-to-day business fuels creative problem solving that can turn a languishing listing into a hot commodity, or restore a home on the brink of foreclosure to a family's pride and joy. Passion leads to a positive outlook that comes through in your day-to-day business, goal setting and interaction with customers.

Take Action
The more impassioned and well-trained agents we have in the field, the better it is for everyone affected by the downturn. Don't be afraid to remind your clients, partners and contacts that you love your career-that you live for the highs and endure the lows because you're committed to your profession.

As you plan for 2011, add one more item to your list of goals: Make sure those around you never forget that real estate is your career and passion-not just another job.

Margaret Kelly, CRB, is chief executive officer of RE/MAX LLC. For more information, visit www.remax.com.