Social Media - Is it Really That HOT?

As I’m more of an “action and few words” man rather than one who will sit down and write reams about any specific subject, I had to really brainstorm to come up with ideas for my topic on social media sites. I don’t have time to spend hours and hours on Facebook, LinkedIn or Twitter and I wonder if tweeting and blogging will really produce any worthwhile business anytime soon!

How many of my 'Followers' on Twitter are ever going to use me as their Realtor? So far, not one has! Mind you, I don’t have a huge following, currently maybe 600. So, where is the new business, or is it all simply a huge waste of time? Am I getting lost amongst millions of fellow Followers and Following? It’s not as though I am being made famous, is it!

Keeping pace with all the current social media is demanding and not that easy, and consequently many businesses use Social Marketing companies to deal with all that stuff. I once read that social media marketing works best for remarkable products that are of great interest to heavy social media users (e.g. Facebook, mobile phones etc.) - My question ... is Real Estate a remarkable or unusual popular product?

As far as I’m concerned I think that considering the endless hours one has to spend on Twitter, Facebook or Blogs, only a small minority will make a lot of money from it. Is it worth it, or am I being jaded? Perhaps time will tell...