SOCIAL NETWORKING AND THE CONSUMER ~ WHICH "P" DO YOU DO?
Real Estate Professionals that delve in SOCIAL NETWORKING are looking to obtain LOYALTY from consumers. Many consumers will create multiple connections with many real estate agents. This is where the problem lies with the LOYALTY issue. Do we lose consumers because we don't know how to "brand" our own real estate network on our websites? Do we focus too much on the multiple online communities trying desperately to "friend" or "tweet" to consumers?
We, as Real Estate Professionals, want to draw consumers to our websites, with the notion that something will benefit them. They look to us for leadership and the know how of the communities we serve. What is your strategy for drawing the consumer in?
All Real Estate Agents "PROSPECT" ~ Have we ever stopped to think how the consumer perceives this concept of our business? Most consumers feel we are salespeople and/or solicitors and prefer not to be "sold to"
How about the Real Estate Agent who is on the "PROWL" ~ by this I mean those agents who ask to friend or invite consumers to join their social networks in the hopes of obtaining their real estate business.
As Real Estate Agents, we would prefer to display our professionalism and confidence to consumers by "PARTNERING" with the consumer and using SOCIAL MEDIA to enhance their neighborhoods and communities that we serve. We must provide information that is relevant and from a consumers perspective.
"PARTNERING" with consumers is the key to our SUCCESS because this is our opportunity to provide information relevant to the needs of real estate consumers. The internet is a place where all consumers go for information.
Let's focus on the consumer and their perception of Real Estate Agents, as a source of valuable information provided in a confident and professional way.
Partnering is exactly what Active Rain is all about. This is a great place for consumers to pop in and get a feel for an agent. If they like what they read, they can subscribe to the blog.
Frank and Karen,
I like the word Partnering verses Prospecting. But in the end it's the same thing just said a little different. Prospecting is the key to the business but I agree it's time to update the word!
Frank & Karen - Partnering is a good term for how we should use social media. But sometimes, we need to prospect in order to partner.
Partnering with the consumer for social media ~ yes, we all do prospect, this is for sure!!
Thanks Deborah! Glad you like the blog!
Indeed Mike ~ we do prospect to partner ~
Kathy ~ Active Rain is all about the information ~ get it out to the consumer ~
Update, the word Mike, thanks!
Frank & Karen, Pushing the suggest on this one. With so many getting on the social media bandwagon, I'm sure there is alot of "noise" out there. However, partnering is exactly what we should be trying to do.
Richard ~ Mr YibYab ~ Thanks for the suggest ~
This is the only way I know how to say it so I'm glad to liked it
Hi Frank and Karen, I'm with everyone here when I say I totally agree with this. Partnering is a win/win for both..and you can't go wrong with that. People watch our actions and know the difference between sincere offering and the "selling". My first "S" button click of the day.
Thank you so much for agreeing with me and most of all suggesting ~ Sincerely ~
Partnering is a sure way to success. We cannot all be good at the same thing, partners pick up where the other leaves off. I am a partner on a Team, and it is the foundation of our business.
Frank/Karen, We too agree...Nice idea...Nice word...Nice way to get the suggestion out there!
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