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"Oh... Can't We Just Try?" It's like I am back in high school...

By
Real Estate Agent with Century 21 Sundance Realty

"I don't want be a jerk, but, NO, I don't wanna TRY, I wanna SELL" is what I told a potential seller this morning.

  

Midori Miller just wrote a blog yesterday, as if she was reading my mind The Same Mistakes..Why...Customer's Deserve Better!

The bottom line is this. Even if the property is overpriced by 5%, in this market it won't sell. It won't even get a bite. Why? The competition is severe.

Now you are probably wondering what it means to be over-priced.

In my mind, it's simple. Look at the comparables in the immediate neighborhood of the property that were sold within the last 6 months

If there are none, which happens in this market more often than you think, you need to look at expired and withdrawn properties within the last 6 months.

And we do have plenty of those... They are indicators of today's market-nobody wanted to buy those properties at that price.

Now, you can argue that maybe the marketing was lacking, or the showing times were restricted.

Yes... It is a possibility, but if many of them are in the same price range, isn't a little bit too coincidental that all of those listings expired in the  same price range?

 

Example:

The last condo sold in a community was back in September 2006 for $142,000

There are  3 for sale now (identical sq. footage-wise and number of beds& baths) ranging from $143,900 to $175,000

There are 6 that expired ranging from $149,900 to $158,000 since the beginning of 2007.

The verdict for the unit to price in our current market (where we have over 7,000 r esidential listing for sale) is no more than $142,000(so that we have some room to negtioate on the price).

Why? The market dropped at least 5% since the beginning of 2007.

 

So, NO, I don't wanna TRY to sell it at $158,000, because it won't sell.

I don't want to try, because it's not a high school.

It's a real life where actions and decisions have consequences:

" A for an effort, F you know for what..."

Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County
Your point is well taken...when will sellers get the message? Better yet, when will real estate agents get the message? It is good when you "don't try" if it is a case over being priced too high for the market!
Sep 20, 2007 06:27 AM
Andrew Trevino
ADT Real Estate - Wilkes Barre, PA
Wilkes-Barre Homes For Sale

Anna,

Wow...that's some strong language...but well deserved. Too many sellers still have no idea what the market is like in the area they're in and need this dose of reality.

Sep 20, 2007 06:28 AM
Danielle V. Lewis
DDR Realty - Newburgh, NY
DDR Realty
It's definitely best to be upfront instead of wasting time.
Sep 20, 2007 06:30 AM
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals
Ana-Girl you make me so proud and you are right!  I am over it.....this is not games...this is people's lives...this is what puts food on our tables.  You are right....we don't need to try.....we need to sell!  Rating a 5 and flagging.
Sep 20, 2007 06:30 AM
Lysa Napolitano
Daytona Beach, FL
Anna, Well Said Girl! I'm flagging it too!
Sep 20, 2007 06:31 AM
Mary Warren
Las Vegas, NV
Anna, Good post...also look at those currently 'for sale' and their cumalative days on market...it's amazing some have been listed for over a year...there's on in my farm that's been listed since the later part of 2005!  And it's not really 'over-priced' compared to what it went for 4 years ago!  Sellers need to get realistic or plan on hanging onto their property longer
Sep 20, 2007 06:45 AM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL
Gary, I agree I believe it's up to us the professionals to draw the line.
Sep 20, 2007 06:45 AM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL
Andrew, didn't mean to offend anybody :-), just had to get it off my chest...
Sep 20, 2007 06:47 AM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL
Danielle, I agree a listing appointment is a like a testimony in the court -truth and nothing bu the truth, so help me God.
Sep 20, 2007 06:48 AM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL
Midori, thanks for you support I need it
Sep 20, 2007 06:49 AM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL

Lysa,

Thanks for stopping by and back up

Sep 20, 2007 06:51 AM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL

Mary,

Days on the market is a crucial factor, I agree. Another thing is listing history. How many times and by how much the listing has been reduced.

Sep 20, 2007 06:55 AM
Donna Dosch
Century 21 Sundance Realty - Ormond Beach, FL
Broker Associate, CRS, e-PRO
You go Anna~~I agree completely, I turned down a listing on Monday for the same reasons.
Sep 20, 2007 12:57 PM
Anna Lukyanova
Century 21 Sundance Realty - Daytona Beach, FL
Good for you Donna. If I am going to make a six month commitment to marketing a property, I should insure that the seller is also committed to sell.
Sep 21, 2007 06:42 AM