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The power of a Consultation...

By
Real Estate Agent with Keller Williams First Coast Realty - The Marro Team

I recently had one of my great client/agents refer me to another agent for a home that needed a little help.  I provided them with a written consultation & then did 2 follow up walkthroughs to tweek some final changes.  The homeowners weren't originally sold on the idea of staging, but explaining what a difference it could make in their final sale price & showings... well, they finally were sold on the idea.  They did all of the changes themselves (Ok, they didn't paint or lay the new floors, they hired someone to do that).  The after photos are actually photos I pulled out of MLS today. 

Disclaimer:  The before photos were taken in the midst of preparations for the selling process.  Their home was not yet listed & would not look like this on a daily basis.  This is the mess you create as you declutter.....

    

    

    

    

They completed almost everything I advised.  I think they did an outstanding job & have no doubt they will make back every penny they spent!

When you are looking for a way to set your home apart in today's market, sometimes the best thing to do is call in an expert.  Agents, would you have advised your clients to make these changes?  Would you have had the power to persuade them and explain the benefits properly?  Is the cost of a consultation worth the changes in this listing?  How much less would you spend in marketing costs with this one, vs the first?  (This home had been listed with another agent prior to me coming in. When the home didn't sell in 6 months, they fired the first agent and hired a new one... the one who called me in.  Who will get more referrals from this job?)

Staging a home is almost always less than the cost of the first price reduction.... what are you waiting for?  Let us help you move your unsold listings, or help you get new ones by offering our services in your listing presentations!

Posted by

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 Author Bio: Melissa Marro, Home Staging Industry leader, Realtor, and entrepreneur offers a unique perspective on New Home Construction, Resale Residential Real Estate, and Home Staging

For more information on buying or selling in the Fleming Island, Orange Park, or Jacksonville, area, visit StageListSellNEFL.com or call Melissa Marro (marro.melissa at gmail.com), Keller Williams First Coast Realty, for more information (904-466-2093).

 

Comments(12)

Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties

Beautiful work, Melissa...what good taste...I'm sure they're very pleased!

 

Sep 23, 2007 05:32 AM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

Nice job.  Paint is alwyas such a good investment, but one many are SO reluctant to make!

Kim Dillon, Creative Eye Home Staging

Sep 23, 2007 05:36 AM
Christina Williams. REALTOR® TN property search & local insights
First Realty Company - Crossville, TN
gorgeous photos and transformation... as usual.
Sep 23, 2007 05:48 AM
Kathy Passarette
Creative Home Expressions - Mount Sinai, NY
L.I. Staging/Decorating
Wow - it looks great!  I think the change in flooring made a great difference in those rooms.
Sep 23, 2007 06:42 AM
No Longer Available
White Rock, BC
What a huge difference Melissa!  This should have no trouble selling now.  It really looks so much more appealing.
Sep 23, 2007 06:51 AM
No Longer Available
White Rock, BC
Oops I forgot to ask Melissa, What colour did you recommend?  It looks beautiful.
Sep 23, 2007 07:09 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging
Joelle - my favorite neutral paint color (I actually have it in my living room & guest room as well)... Home Depot Behr's Paint - Toasted Wheat.....
Sep 23, 2007 07:27 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Melissa - Tremendous difference.  That house looks like it really is move in ready!  Recently I did a consultation for homeowner couple that were DIY'ers.  I cannot wait until they call me back for a final consult/stage - I'm sure there will be very little for me to do as these folks just needed a little direction in terms of updates, painting, etc.  Lucky for them their agent called me in before they put the house on the market to begin with and so when the house hits the market it will stand out from those in the area at that price point. 

 

Sep 23, 2007 08:36 AM
Karla Davis
Florida Home Staging & Redesign, Inc. - Orlando, FL
Orlando Home Staging Firm
Great difference! My fav is the kitchen-that blue had to go!
Sep 23, 2007 08:41 AM
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta
Melissa - Your consultation advice worked wonders. This post really shows how powerful a consultation can be for homeseller's.  Client's that do all their Home "work" always get an A+ !!
Sep 23, 2007 02:22 PM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast
Wow they really did a lot! You can barely tell if someone actually lives there. Their kitchen counter is completely empty!
Sep 23, 2007 04:20 PM
Betty Haney
Haney Consulting - Calgary, AB
Melissa, what a wonderful job.  These would make great before and after pics for realtors to prove to them the value of a 'good' consultation - and clients following through of course.  Thanks for sharing.  Betty
Sep 23, 2007 04:44 PM