When you've been in the real estate business for more than a day, you've probably accumulated various lists with the names and addresses of people you know, people you've done business with, people you'd like to do business with, vendors.....and on and on and on. Then there are all the places that you market yourself and your properties like your website, various posting sites, email signatures, magazine websites, and all the way back to the basic things like business cards and yard signs.
If you really want to get an idea of how many places your name and "branding" shows up, change real estate firms. On June 1 we left a national firm in favor of a small, local independent firm and boy did we underestimate the amount of time it would take to make the transition. Of course, there are the terminations...then new listing paperwork. That alone was a major undertaking. But another big undertaking has been to change our firm name and logo on all our blogs, websites, and the gazillion things we do to market our seller's properties. We created a great system over the last six years and this move has reminded us that we really do a lot for our clients!
We're coming up on 2 weeks from the big moving day and we're finally beginning to see the light at the end of the tunnel. Our new business cards finally got here today. New signs got delayed, but they're back on track. All our sellers are on board and in the last 9 days or so, we've picked up a number of other new listings to add to the mix.
I know that somewhere in the days ahead we can find our way back to a more normal routine. But in the meantime, if you're looking for us, you'll find us at Looking Glass Realty, centrally located to serve buyers and sellers in Cashiers, Brevard, Etowah, Hendersonville, Asheville, and other surrounding communities in the mountains of western North Carolina.
I agree with you. There is always more things we didn't expect during the process. Best of luck!
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