QR Codes - pros cons & ideas
I know that folks like Jeff Turner, whom I really respect, and others have discussed the merits of marketing with QR codes for some time now. I had first heard about them a few years back at one of our REBCRDU, however I wasn’t really too excited about them until I got my DROID X - it was then that they worked for me. You can read more on why that was DroidX - you betcha!
Then in October RealBird added these funny looking squares to all of our listings with QR Code support to the RealBird single property websites.
They even offered us a place to order QR code stickers to put on our signs. All our RealBird single property websites are optimized for mobile users which is so important because you don’t want your appearance to be the wrong size on what ever device someone is using!
BUT, here's the catch ~ in the last 8 months or so I’ve not seen ANYONE anywhere in and or around the Raleigh Cary real estate market using them!
However that's not to say we aren't planning to start...
For now we’ve added them to our flyers (here's an example of an outside flyer ) but even the seller that we first proposed this too didn’t like it. They thought it took up too much room on their flyer... But after we went over the concept for them (again) they conceded.
Right now as for our listings; some of our REO’s don’t have a flyer box outside so I have this idea. What if on vacant or REO properties ~ I just Tape a brochure to the inside window (one with the QR code) and that way someone could scan the info and take it with them...
Let's move on... there are other ways to market ourselves with QR codes too... Here's one of those times when 'necessity is the mother of invention' ideas..
I had just received a new order of cards from Prudential YSU, (I think the box had about 1,000 of them) just as I was learning about the QR Codes and I needed a way to get my contact QR code on them.
I know they are aren’t expensive to replace ~ BUT I just hate wasting things... So I came up with an idea of printing off labels with the QR code (now these are different than property codes as they have MY contact info on them and once scanned you can add me to your contacts, email me, call or text me!. So far so good... (just takes a minute or two to stick them to back of the card)
Then that idea lead to another idea... we all go to conferences. And we’re always exchanging cards and lots of them... So instead when I’m sitting next to someone and they ask for my card I take out a label and stick it on the their notes.
That way they’ll remember WHERE we met, and it gives them a chance to take a note or too.
**And there's been other places where I can 'stick' an appropriate code or two.. :)
Hope you got some ideas and won't you please share how you're using QR codes? Be sure to subscribe too as I'll share more ideas as I come across them... I'm actually waiting on @respres ~ he's got an idea up his sleeve...
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