First, I must convey the complete IRONY of this post, I am battling a particularly odd bout of Laryngitis, and, well ... I can't speak. (Or when I do try to talk, I sound like the punchline to a joke that starts, "What do you get when you cross a dying duck and a sick donkey?")
In reading Realty Blogging, I have already learned a lot about the different facets of blogging, and I'm not even done. If you haven't already, please check out the review and discussion on the first couple chapters ...here- in Carole Cohen's Blog, I Think Therefore I Blog: Realty Blogging Says Be a Groundbreaker...Blog Now!
"In the age of self-service mega stores and non-personal online shopping, blogs can be an integral part of keeping you connected with your community." (p.36) As I had mentioned in Carole's blog, blogging makes the blogger (us) ... Human. Although SEO and blog platforms are very important for our online businesses, how the public perceives us is #1 ... at least to me. For as impersonal as our lives have become in this Information Age, adding the "Human Touch" may be the single best thing you can do for your business, and blogging is a perfect way to do this.
"Blogs let Realtors become People" (p.37) ...Yay! I'm Human! I'm not just another airbrushed face in a polyester suit plastered on a bus stop bench! A blog tells the world, "I (Realtor) have a life, and it is quite interesting actually. I also know a lot about some very important stuff, and Guess What? I love to share all of this, right here, on a regular basis. So, (reader) keep coming back - There will always be something new for you to learn!"
Like the Realty Blogging book says on pages 37-38, "Blogging creates relationships ... [through] honesty, transperency and passion... [and is] where others can come to learn from you - not to be sold" (There are so many excellent statements and ideas in this book ... I have already worn through a highlighter!)
HOW? How can we convey this "human real-ness" as a blogger?
Among many other great ideas and pointers that this book makes (C'mon ..Buy the book, - come read and learn along with us...) one of the hardest and most important, in my opinion is ...
Find Your Voice.
- Find your "voice" and stick with it.
- You will know your "voice" when you find it... and it will come naturally. It will feel real... and people love "real"
- Read some great bloggers - one of the things that make them "great" is their voice. It differentiates them from others.
- Your voice is what brings that element of HUMAN to your blog- a sense of personality. Experiment until you get the response from readers that you are happy with. Once you find your voice- stick with it and your blog will 'pop' and it will come alive!
Find your voice. (and if you find an extra one, send it my way...?) Your voice will put the "Real" in your Real Estate Blog.
Check out the Book Club for some great Blogging Resource Blogs ...
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