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License Renewal Courses Need Renewal

By
Real Estate Agent with Healdsburg Sotheby's International Realty

Blackboard with blogging informationMy head is freshly packed with jargon.

I spent much of the last week doing my 45 hours of continuing education for renewal of my real estate license. Overall I'd have to give high marks to the content creators. I reviewed a wide variety of material that is useful to agents, but isn't used all the time. For instance, I haven't done many Starker exchanges...or Baird or Alderson exchanges, either...so the revew of exchanges was both interesting and useful. I'm more likely to have exchange information at the top of my head when a client might be a good fit.

Likewise, the information on the Fair Housing Act was a great refresher on how to make sure advertising and promotion stay within federal regulations. None of us are intentional discrimators these days, but I was reminded in another section that making sure we don't steer clients to specific neighborhoods is good practice anyway. There was another interesting reminder that although real estate agents may have promoted segregation in the past, the NAR has been a leader in fighting to make fair housing a reality. 

The most humorous part of the course for me was the class on using the internet. I learned more about modems than I would have liked and sadly, there wasn't a single mention of blogs or social media. They did manage to talk about email, so it wasn't a complete waste of time. Unfortunately, the main thing they stressed abut email was that I shouldn't use colored fonts or bold type. I imagine they would have had apoplexy if they looked at a standard blog today and had to deal with colored fonts, bold type...and pictures.

I shouldn't pick on the course authors for outdated internet information, but it illustrates an important point. This industry is changing so quickly that even officially approved training can be overtaken by reality. The real estate industry is rapidly dividing into those who understand that change is happening all around us and work to keep up with it and those who are just plain lost. I'd say that active membership on this site is a clear indicator that you fit into the first category of agent, the survivors. The vast numbers of "lost" agents have probably never visited this site, never written a blog post, and don't understand the fuss about social media at all.

It's probably too much to expect that a state-sanctioned training course can provide up to date material. On the other hand, on behalf of the "lost" agents, I would hope that before my next four year renewal comes due, the course authors would at least acknowledge trends that are active today.

Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

Your blog made me chuckle. I just received my broker's license and much of the "technology training" was laughable.

Aug 01, 2011 03:21 AM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Doug - I think governments are incapable of keeping up with new trends. By the time they have adopted an updated standard, it's already years out of date. I remember the same thing happening with computer procurement. They'd work up a great list of features for a "386" computer and by the time they put it out for bid it was already behind a "486" and cost more too. There has to be a smarter way to keep training on technology current.

Aug 01, 2011 03:41 AM
Paul S. Henderson, REALTORĀ®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

 Dave, I've also found the continuing education curriculum to be in some cases dated.  My real estate business is nothing like it was two years ago...

Aug 01, 2011 04:47 AM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Paul, I think all of us have gone through dramatic changes. There was no REO market five years ago. Short sales were unheard of in 2005. No blogging, no Facebook, no significant penetration of IDX into the real world. On the other hand regulations aren't all that much different.  A title report is still a title report. Escrrow works more or less the same as it did fifty years ago...just with slicker tools. The failure of continuing education to keep up with these trends isn't the fault of the industry, but of the regulators.

Aug 01, 2011 04:57 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dave,

Yes government cannot keep up with the changes, and I remember those terms as we renewed our licenses last year.  A

Aug 01, 2011 01:52 PM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Alexandra & Ron - Given your focus on branding and service, don't you think it's time that our state governments started competing like top firms in any industry? How about competing to deliver the most authentically useful continuing education? I know I would much rather have taken a course from you for the Internet portion of serving the customer.

Aug 01, 2011 03:40 PM
Not a real person
San Diego, CA

I wonder why they said not to use colored fonts or bold fonts in emails. I’ve been using both for about 17 years now with no problems.

Aug 01, 2011 03:57 PM
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

Russel - they claimed that email clients would be so different that messages would become impossible to read. I know, I know...17 years for you and about the same for me. I still use mainly plain text messages, but haven't been afraid to use bold now and then...or pictures, even.  

Aug 01, 2011 07:32 PM
Barbara Altieri
Better Homes and Gardens RE Shore and Country Properties - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Dave -- No mention of blogging or social media?  Their curriculum is very outdated. I know it is costly to produce, but perhaps they should include an update addendum with at least cursory coverage of these topics.  Bet you're glad your 45 hours are done!

Aug 13, 2011 11:17 AM